A viral clip from Big Brother Season 27 has gay fans, and the internet at large, buzzing about contestant Rylie Jeffries.

The CBS reality series, now in its 27th season, is already packed with drama, unexpected twists, and budding showmances. But one moment has managed to overshadow all of that: Jeffries adjusting himself on camera while chatting with fellow houseguest Katherine Woodman.

The 27-year-old professional bull rider from Luther, Oklahoma, was caught on the backyard couch with Woodman, 23, when cameras captured him readjusting his shorts. The blink-and-you’ll-miss-it moment quickly exploded online, earning millions of views and sparking hilarious reactions across social media.

While Big Brother fans are no strangers to flirtation and steamy encounters, this particular clip of Jeffries has taken on a life of its own. Many viewers were quick to point out that his “big reveal” might be the most unexpected twist of the season.

Who Is Rylie Jeffries on Big Brother?

Jeffries isn’t just a viral sensation, he’s a devoted fan of the show. The bull rider says he’s been watching Big Brother since its very first season in 2000. Landing a spot in the house, he told Parade magazine, is “everything I’ve always dreamed.”

“It’s everything I’ve always wanted in life. I never expected to be sitting in the freaking [diary room] right now, but here I am! And everything happens for a reason. I feel so blessed,” Jeffries said.

Raised in Luther, Oklahoma, Jeffries describes himself as a “small-town kid with some big old dreams.” He grew up hunting, fishing, and learning how to make the most out of what he had.

“That’s what my town, my home, really shows me in life,” he explained. “And my mom and dad, they’ve done the best they can to just make me into the man that I am today.”

Watch Rylie Jeffries’ Bulge Moment Big Brother

Fans React to Rylie Jeffries Bulge

As Big Brother Season 27 continues, one thing is clear: Rylie Jeffries may not have planned to go viral for his bulge, but fans can’t stop talking about him.