Just in time for Pride Month, BAWDY Beauty, the brand that brought the world the Original Butt Mask, has announced a fabulous, year-long partnership with the Elton John AIDS Foundation (EJAF).
From June 1, 2025, to May 31, 2026, BAWDY will donate $1 per sale of each limited-edition Rocket Mask to the Foundation, pledging a minimum contribution of $25,000 to support global efforts to end the AIDS epidemic.
Blast Off to Better Booty Care
The Rocket Mask isn’t your average sheet mask. This collagen-infused beauty treatment is specially designed to tone, firm, and hydrate the delicate skin of your derrière. Key ingredients like Gotu Kola and Swiss Apple promote collagen production and improve skin elasticity, while Licorice Root Extract and Rosemary Extract reduce inflammation, fade hyperpigmentation, and visibly firm the skin.
And yes, it’s made from 100% biodegradable cotton—free from parabens, sulfates, and other nasties. Because even your butt deserves clean beauty.
A Glam Rock Glow-Up
Inspired by the colorful glam rock vibes of the 1970s, the Rocket Mask comes packaged in a rainbow-hued pouch that’s as bold as the mission it supports. Founder Sylwia Wiesenberg envisioned the design as “a dynamic love for color, stars, and music, with a dreamy, almost hallucinating effect.”
“It is a dream come true to work with the Elton John AIDS Foundation,” Wiesenberg said. “Growing up watching MTV, Sir Elton John was my childhood idol. This collaboration is a perfect synergy—both BAWDY and EJAF are about freedom, fun, and fierce self-expression.”
Supporting a Legendary Cause
Founded in 1992 by Sir Elton John, the Elton John AIDS Foundation is one of the leading independent AIDS organizations in the world. The foundation works to end the AIDS epidemic by funding local experts across four continents, fighting discrimination, preventing infections, and supporting treatment access.
Through collaborations like this one, EJAF continues to raise both funds and awareness—one fabulous product at a time.
Where to Find It
The Rocket Mask will officially launch on June 1, 2025, priced at $10 each. It will be available at BawdyBeauty.com, Amazon, and Revolve. Eager fans can also shop the pre-sale now at BawdyBeauty.com.
For more information about the Elton John AIDS Foundation, visit eltonjohnaidsfoundation.org.
