You’ve never seen Greg from The White Lotus like this.

Jon Gries, best known for his role as the scheming Greg Hunt (aka “Gary”) in HBO’s The White Lotus, is turning heads in a way fans didn’t see coming. At 67, the veteran actor has stripped down — literally — for a vibrant and cheeky new fashion campaign by Jacquemus, and let’s just say… he’s giving “daddy” in a way that even Tanya McQuoid might appreciate.

The French label, known for its surrealist flair and viral runway moments, tapped Gries for a campaign that feels like a crossover between high fashion and a quirky daydream. In the photos, Gries is seen shirtless, banana-print boxers peeking out from under his low-rise jeans, topped with a Jacquemus jacket and a bold sunhat. He’s serving laid-back louche meets European vacation dad — and it works.

In another image, he’s seen golfing in loungewear, nibbling on an actual banana, or lounging while fully suited. It’s an unexpected, joyful twist on masculinity, and Gries leans into the moment with a confidence and charm that reminds us: aging is not the enemy — especially not in fashion.

 

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A Gay Icon in the Making?

While Greg Hunt may not have officially come out on The White Lotus, queer fans of the show have long speculated about his sexuality — and his motivations. In season two, his relationship with the flamboyant Quentin (played by Tom Hollander) raised more than a few eyebrows. By season three, Greg is reportedly dating a young model named Chloe (played by Charlotte Le Bon) while engaging in voyeuristic fantasies involving other men.

Is Greg queer? The show doesn’t give us a straight answer (no pun intended), but Jon Gries has acknowledged that Greg is complex and morally gray. “He has no interest in having friendships,” Gries said in a previous interview. “Everything was on a contract basis with him. He wants control.”

Queer-coded villain? Repressed bisexual? Emotionally unavailable straight man? Whatever Greg is, he’s messy — and we love that for him.

And while Gries isn’t explicitly discussing sexuality in this campaign, the visual language is deeply queer. Banana motifs? A little skin? Gender play with clothing and presentation? Check, check, and check. In fact, the shoot feels like a wink to queer fans who’ve had their eye on Greg (or at least his motives) since season one.

Jacquemus Knows the Gays Are Watching

Jacquemus, founded by Simon Porte Jacquemus in 2009, has long drawn inspiration from queer culture and art. The label blends high fashion with humor, minimalism with excess, and classic French silhouettes with Mediterranean warmth. Think: camp meets couture. Past campaigns have included same-sex couples, sensuality across the gender spectrum, and a healthy dose of absurdity — so casting Jon Gries? Inspired.

According to Jacquemus’ official brand description, the label “references a French way of life and universal gestures of beauty: from fine art photography to the decorative arts, cinema, painting, and sculpture.” The Gries campaign adds a dose of generational appeal and an “older man chic” energy that’s often missing from mainstream fashion campaigns.

It’s refreshing to see a brand so openly embrace an unconventional muse, especially one who defies the usual standards of youth, abs, and influencer clout. Gries may not be the first person who comes to mind when you think of high fashion — but maybe that’s the point.

Greg Is the Only Constant in ‘The White Lotus’ Universe

Gries remains the only actor to appear in all three seasons of The White Lotus, and his character’s evolution (or, arguably, unraveling) has become one of the show’s juiciest subplots. His first-season arc saw him fall into a whirlwind romance with Tanya McQuoid (Jennifer Coolidge, in her Emmy-winning role). Season two pulled back the curtain to reveal something far more sinister — and possibly queer — beneath the surface.

Season three, which premieres later this year, promises even more twists. Rumor has it Greg is dating a model and exploring a cuckolding kink that involves watching her with other men. Honestly? That’s growth — in a very White Lotus kind of way.

Queer Aging, Reframed

Gries’ campaign arrives at a time when conversations around aging — particularly in queer and fashion spaces — are becoming more visible. There’s often a toxic emphasis on youth in both industries, but campaigns like this one help shift the narrative. You don’t have to be 25 with a six-pack to be sexy, stylish, or subversive.

In fact, Gries’ presence in the campaign challenges outdated standards of desirability. He’s not the punchline — he’s the look. And that, especially for queer audiences who are used to seeing older men erased or mocked, feels radical.

Whether or not Greg Hunt is gay, and whether or not Jon Gries is on your fashion radar, one thing is clear: the man knows how to serve a look. And in the world of Jacquemus, that’s more than enough.

In the words of Tanya McQuoid: “You’re not just a pretty face… but you’re definitely not boring.”