Matt Armato and Beau Ciolino, the New Orleans-based couple behind the popular home lifestyle brand Probably This, have announced the end of their romantic relationship after 12 years together.
The news came in the form of a candid TikTok that felt like watching a window into something private. The moment the video begins, Beau takes a seat while Matt immediately blurts, “Well, we broke up,” his tone low and his expression heavy. The pain on his face is hard to miss, and his clipped delivery hints that he’s still deep in processing mode.
Beau follows with a heartfelt statement: “It’s been a privilege doing 12 years together as partners and for 10 years sharing that online with everyone. I think that there is so much love between us and really loving someone knows when to change the format of the relationship, and we’ve decided to just be best friends.”
Matt’s reaction shows more resistance. “This is like the dumbest video I think I can imagine. This belongs in my journal, not out there, but I want you to know I’m single,” he says, adding the last part with a half-joking, “wink-wink” energy, a flicker of levity in an otherwise raw moment.
Beau reassures viewers they’re “doing okay” and even vacationed together recently. He adds, “If I need you to build something for me, I’m probably still going to call you.” Matt fires back, “You’re going to pay me,” with a sass that catches Beau off guard and sparks an awkward giggle.
Matt closes on a note of bittersweet gratitude: “I’m going to take a second to lick my wounds. I’m really grateful to have had you in my life. I’m proud of what we’ve done and I’m proud of what we’re doing right now.” Beau offers a fist bump, which Matt reluctantly accepts.
A Decade of “Probably This”
Matt and Beau’s partnership began in college at Loyola University, where a chance meeting at an internship info table led to teaching English together in Vietnam just months later. What started as an adventurous relationship turned into a professional powerhouse when they launched Probably This in 2014.
The blog became a hub for approachable DIYs, home design inspiration, and recipes, often framed against the colorful backdrop of their New Orleans life. Their different working styles balanced each other: Beau’s creative spontaneity met Matt’s detail-oriented approach, resulting in projects that resonated with their growing audience.
They went on to publish a book and expand their brand into a full-time endeavor, earning a loyal following on TikTok, Instagram, and beyond.
Now, the future of Probably This as a brand remains to be seen, but their announcement makes clear that while the romance has ended, the friendship, and possibly their creative collaborations, will continue.
For longtime fans, the breakup video is a stark reminder that even the most picture-perfect partnerships face change, and sometimes the most loving choice is to redefine the relationship entirely.
