Hold onto your wigs and grab your dipping sauces – Arby’s just dropped the campiest National Fry Day promo we didn’t know we needed, and it stars none other than Rebecca Black, the internet’s original Friday queen and now a bona fide LGBTQ+ icon.
View this post on Instagram
To celebrate National Fry Day – which falls on a Friday this year (the math is mathing!) – Arby’s is offering free large curly fries with a $5 purchase for Rewards members in the app, from Friday, July 11 through Saturday, July 13. But what really sent the gays spiraling into a deep-fried fever dream was the brand’s chaotic and hilarious ad campaign, featuring Black herself in a very meta moment of curly-fried confusion.
In the Instagram video that’s already making the rounds on GayTok and beyond, Rebecca walks onto the set thinking she’s there because of the “RB” connection – as in Rebecca Black and Arby’s. But when the off-camera producer tries to explain that it’s about National Fry Day, she looks genuinely (and iconically) bewildered. “Wait, so this Friday is different than other Fridays?” she asks, her voice dripping in early 2010s nostalgia and queer-coded camp.
Rebecca Black, who came out as queer in 2020 and has since become a vocal advocate for LGBTQ+ representation in pop culture, leans hard into the silliness – and her fanbase is eating it up like hot curly fries with extra sauce.
“Omfg name a more iconic duo RB & @arbys IM DEAD!!”commented pop songwriter Bonnie McKee on Instagram, echoing what we’re all thinking: this collab is crispy, chaotic.
The promo, which Arby’s shared on their official Instagram with the caption “Fry day on a Friday, kinda confusing I know,” has quickly gone viral for its blend of camp, nostalgia, and fast food fabulousness. The comments section is a glorious mess of rainbow emojis, “IT’S FRYYYYDAYYYY” GIFs, and people jokingly demanding a Rebecca Black x Arby’s remix.
Let’s be honest: pairing Rebecca Black’s legacy of misunderstood viral fame with National Fry Day is low-key genius. It’s like someone took a Tumblr meme from 2012, deep-fried it, and served it with extra gay seasoning.
And yes, the internet is already thirsting for more RB x Arby’s content. Imagine: Rebecca dramatically belting “It’s Fry-day, Fry-day, gotta dip fries on Fry-day” while voguing through a drive-thru. The possibilities are endless and deliciously chaotic.
So if you’re craving something extra this weekend 0 and let’s be real, you always are – open that Arby’s app and channel your inner Rebecca Black. Because whether it’s 2011 or 2025, we’re still obsessed with Fridays, and now we have curly fries to prove it.
