Bad Bunny is back in his selfie era, and the internet is still trying to recover.
On Tuesday, the Grammy-winning global superstar posted a fresh carousel of selfies to Instagram, captioned with the simple word martes—Spanish for Tuesday. But there was nothing ordinary about the photos. Each frame showed the Puerto Rican singer flexing a new mood, from pouty-lipped closeups to a lounge chair smolder that feels custom-made for the explore page.
One standout image features him sipping what looks like a bright orange-yellow cocktail, somewhere between a cosmopolitan and a mystery elixir. Naturally, he’s looking off to the side, like he’s too busy being desired to care.
But the centerpiece of the post, what sent fans spiraling, is a bathroom mirror shot that gives just enough to stir some speculation. He’s wearing a blue-and-white striped ensemble that reads as loungy, resort chic. The shirt is billowing, revealing a toned torso, with his pants slightly unzipped and black underwear peeking out. It’s flirty. It’s strategic. It’s classic Bad Bunny. And he DEFINITELY knew what he was doing by posting this last pic.
Frankly, it’s a masterclass in knowing exactly what to post and when to post it.
Subtle Flex, Loud Impact
While most of the world is busy posting throwbacks or vacation dumps, Bad Bunny knows how to turn a mundane weekday into a minor cultural event. He doesn’t need a campaign rollout to dominate the timeline, just a mirror, some bathroom lighting, and the right amount of torso.
The selfies arrive not long after his July 22 appearance on The Late Show with Stephen Colbert, where the rapper opened up about his now-iconic Calvin Klein ad. The steamy campaign, which saw him stripped to his briefs, showed off his inked chest and gym-honed body in full.
When Colbert asked how his family reacted to the revealing billboards, Bad Bunny shrugged it off.
“My mom already knew that she made a hot guy,” he said, eliciting laughter from the audience. In other words: this isn’t new information.
The Art of the Tease
What makes this latest round of selfies hit differently isn’t just the outfit, it’s the casual confidence. Bad Bunny’s never been shy about pushing the line between pop stardom and sex symbol. But he doesn’t overdo it. Instead, he dangles the bait just enough to keep followers guessing.
And let’s be honest, there’s some intentional mystery in that half-zipped fly. Is it a fashion choice? Or is he just giving the people something to talk about?
Whatever the reason, fans are absolutely happy with Bad Bunny’s content.
