Doja Cat is back in her trolling era, and this time her target is Sydney Sweeney’s much-discussed American Eagle campaign. The rapper and pop provocateur recently posted a TikTok video poking fun at Sweeney’s commercial, which has come under fire for what some are calling subtle nods to eugenics.
In the now-viral clip, Doja Cat mimics the ad’s script nearly word-for-word, but with a twist. Using a dramatic Southern accent, she recites:
“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color… my jeans are blue.”
That final word, “blue,” is drawled as “blee,” driving the parody home and prompting viewers to both laugh and cringe in equal measure. Doja even confirmed in the video description that her pronunciation was fully intentional.
The Ad That Sparked It All
In the original American Eagle ad, Sweeney, known for her role on Euphoria, is shown lounging on a couch, buttoning up her jeans while softly delivering the same line. The ad ends with a narrator declaring, “Sydney Sweeney has great jeans.”
Another ad in the campaign takes things a step further. Sweeney is seen walking past a billboard that reads “Sydney Sweeney has great genes,” which is then altered to say “jeans.” Critics were quick to point out the not-so-subtle pun and its potentially unsettling implications.
The campaign quickly caught flak online for playing into language associated with eugenics, the outdated and dangerous pseudoscience that falsely claims some people are genetically superior to others. The blowback prompted American Eagle to quietly remove some of the campaign content from its platforms.
Doja’s TikTok: Satire or Shade?
Doja Cat’s parody, which has racked up over 22 million views and counting, adds fuel to the ongoing backlash. Many fans praised her for lampooning the tone-deaf campaign, while others questioned whether she was the right person to throw stones, given her own history of internet controversies.
Still, the moment reminded fans of the artist’s razor-sharp wit and unpredictable humor. Whether the video is a pure joke, a critique, or a mix of both, it’s clearly resonating.
Neither Sweeney nor American Eagle has publicly responded to Doja Cat’s take.
The Internet Reacts
Across TikTok, X, and Instagram, fans and critics alike are sounding off. Some are calling Doja’s video the “perfect response” to a misstep in marketing. Others are more skeptical, suggesting her motivations might be less about social commentary and more about stirring the pot.
Regardless of intent, Doja Cat’s parody has become the internet’s latest obsession, and yet another example of how quickly a few words (or blee) can snowball into cultural critique.
