Harry Styles is taking a bold new step into the world of sexual wellness – and he’s doing it with style, intention, and inclusivity.
On July 24, the pop icon and fashion-forward cultural trailblazer announced the newest evolution of his gender-inclusive beauty brand, Pleasing. The latest addition? A dedicated sexual wellness collection called Pleasing Yourself, featuring two flagship products: a sleek, double-sided vibrator and a high-quality silicone lubricant. The release marks the brand’s first foray beyond skincare and cosmetics into a category often underserved by mainstream beauty – especially through a queer-friendly lens.
Styles, who launched Pleasing in 2021 with a gender-neutral nail polish line, continues to build a beauty empire that champions self-expression and pleasure without shame. With Pleasing Yourself, he’s reshaping the conversation around sexuality and affirming that beauty and pleasure go hand-in-hand – for everyone.
Reimagining Sexual Wellness Through Design and Education
Pleasing Yourself’s debut is more than just a product drop; it’s a mission-driven move rooted in accessibility, education, and emotional intimacy. According to the brand’s press release, the new category aims “to explore sexual wellness through a lens of emotional depth, cultural fluency, joy and pleasure, and genuine care.”
This is not a brand chasing shock value or riding the trend wave. Rather, Styles and his team want to shift how society talks about sex. “For Pleasing, this category is not about provocation, trend-chasing, or prescription,” the company states. “It’s an invitation into a broader, more open conversation about sex as a space of connection, expression, and self-awareness for all.”
The Pleasing Double-Sided Vibrator was designed in collaboration with prominent sex educator, author, and industry advocate Zoe Ligon, best known for her work in promoting inclusive, pleasure-focused sexual health. It offers two contrasting ends for personalized experiences, all wrapped in an elegantly minimalist design in signature Pleasing hues.
Paired with the vibrator is the Pleasing Lube, a premium silicone-based lubricant that’s FDA-approved, body-safe, and fragrance-free. The brand emphasizes its commitment to transparency and safety, a reflection of the thoughtful, research-backed approach that Pleasing is becoming known for.
A Powerful Partnership With Planned Parenthood
True to its socially conscious roots, Pleasing is partnering with Planned Parenthood Federation of America (PPFA) for the Pleasing Yourself launch. Together, they’re rolling out an educational initiative aimed at demystifying sexual wellness, consent, and self-discovery.
PPFA played an integral role in reviewing product instructions and helping the brand create accessible, inclusive content. As part of this effort, Pleasing and Planned Parenthood will co-produce a series of educational videos aimed at empowering individuals to make informed, confident decisions about their sexual health.
The partnership also includes limited-edition Pleasing-branded condoms, designed to promote safe sex while supporting Planned Parenthood’s vital advocacy work. Pleasing has pledged a financial contribution to PPFA as part of the collaboration.
A Brand That Evolved From Nail Polish to Cultural Movement
Since its launch, Pleasing has evolved far beyond its original line of pearlescent nail polishes. Born from Styles’ own interest in manicures and visual aesthetics, the brand quickly gained a cult following for its gender-neutral ethos, playful design, and positive messaging around beauty and identity.
“When we decided Pleasing would make beauty products, I wanted to be sure they were something I would use,” Styles said in a 2021 press statement. “I didn’t want to make products to mask people; I wanted to highlight them and make them feel beautiful.”
He expanded on this idea in an interview with Dazed magazine, recalling how the brand was inspired by everyday beauty – like the color of a flower or the texture of wallpaper. “It started with nail polish,” he said, “but when we eventually named it Pleasing, it felt like it was so much more.”
Over the years, Pleasing has added serums, fragrances, and makeup collections – including a notable collaboration with Brazilian designer Marco Ribeiro. The launch of Pleasing Yourself further deepens the brand’s commitment to holistic self-care and inclusivity, now extending into physical intimacy.
Designed for Everyone – But Especially Queer Audiences
What sets Pleasing apart from other celebrity beauty ventures is its unwavering commitment to gender inclusivity and the LGBTQ+ community. From its early days, the brand embraced fluid aesthetics, and its models, messaging, and marketing consistently reflect diverse gender expressions and sexual identities.
This latest venture into sexual wellness feels like a natural next step, especially for queer and trans consumers long underserved by traditional brands. While the sexual wellness market is growing, few celebrity-backed launches have directly acknowledged queer desire or emphasized pleasure as a shared human experience, not just a heteronormative goal.
With Zoe Ligon’s sex-positive influence and Planned Parenthood’s educational partnership, Pleasing Yourself offers something more meaningful than buzz. It’s a brand speaking directly to marginalized communities – and doing so with joy, respect, and style.
When and Where to Shop
The Pleasing Yourself collection will be available starting July 25 exclusively on Pleasing.com. In celebration of the launch, Pleasing is also hosting a three-day pop-up experience in New York City, designed to offer fans a first-hand look at the new products and connect them with sexual health resources.
Given Styles’ devoted fanbase and the brand’s history of rapid sellouts, demand for these new products is expected to be high. But even more valuable than the items themselves may be the conversations they spark — about consent, self-love, queer pleasure, and the freedom to feel good in our bodies.
