Swifties around the globe, prepare to faint – Madame Tussauds has just delivered the pop icon moment of the decade. In a jaw-dropping move, the renowned wax museum unveiled 13 new Taylor Swift figures today in a simultaneous launch across 13 cities on four continents, marking its most ambitious project in over 250 years.
The lifelike sculptures pay homage to Taylor Swift’s sensational The Eras Tour, which shattered records and hearts across five continents. Now, through Madame Tussauds’ lavish new exhibit, fans can trace her ascent from country sweetheart to global superstar without purchasing resale tickets.
A Visual Ode to the Eras
Crafted over 14 months by more than 40 elite museum artists, each statue spotlights a standout look from Swift’s chart-rattling Eras Tour. Five cities feature highlighted eras:
- Hollywood: Swift’s lilac Speak Now ballgown, complete with tiered ombré tulle and a custom Rebel microphone by Rebel Stage Gear.
- Las Vegas: Her glimmering Fearless Roberto Cavalli mini-dress, paired with Christian Louboutin knee-high crystal boots.
- New York: The Midnights-era tinsel jacket, navy playsuit by Zuhair Murad, matching garter, and glittered boots.
- Orlando: A sequin-studded Reputation catsuit with red snake motif and matching boots by Cavalli.
- Nashville: A mustard-hued evermore floor-length dress by Etro, capturing Swift’s folk-pop grace.
The remaining eight figures will appear in Amsterdam, Berlin, Blackpool, Budapest, Hong Kong, London, Sydney, and a touring exhibit in Shanghai.
Why 13 Figures? Because It’s Taylor’s Lucky Number
Madame Tussauds Global Brand Director Laura Sheard emphasized the project’s scale by linking it to Swift’s signature lucky number, 13.
“Taylor Swift is a generational icon and a cultural powerhouse… The phenomenal success of her record‑smashing tour is the perfect moment for Madame Tussauds to immortalize with 13 figures… to ensure we’re reaching as many fans as possible.”
Senior Figure Stylist Danielle Cullen credited collaborations with major fashion houses – including Roberto Cavalli, Christian Louboutin, Etro, and more – for replicating Swift’s on‑stage looks in incredible detail.
A Global Tribute to a Global Talent
This record-setting launch highlights more than just fashion – it celebrates Swift’s cultural imprint. The Eras Tour not only entertained millions but also wielded massive economic influence, generating billions in revenue and supporting diverse sectors like tourism and hospitality.
Swift’s journey—from 2006’s country-pop debut to 2025’s multi-genre empire—mirrors the diversity celebrated through this exhibit. Swifties won’t just pose; they’ll step onto a wax stage steeped in musical history.
Fan Reactions: Pure Excitement and Minor Skepticism
Swifties are already buzzing. Social media is abuzz with admiration for the likeness and outfits, while some voice playfully picky critiques about facial details – a familiar trend with wax figures. But the consensus is clear: most fans are thrilled to interact with lifelike representations of their idol.
Known for her inclusivity, Swift inspired countless queer narratives through songs about empowerment, self-discovery, and unapologetic vulnerability. Now, in her multiple wax iterations, she stands as both muse and monument for queer fans.
From glitter-drenched outfits to heartfelt lyrics, Taylor’s multi-figured display resonates deep within queer hearts: identity isn’t linear, and celebration shouldn’t be limited.
Touring Figure Brings the Magic to Shanghai
For the first time in its slush, Madame Tussauds is deploying a touring Taylor Swift figure to Shanghai. The move broadens access for Asian Swifties and illustrates the museum’s commitment to global fandom engagement.
What’s Next for Fans?
Starting July 25, fans can visit their local Madame Tussauds to experience The Eras – no resale ticket required. Each venue will offer photo ops, music cues, and immersive displays that evoke the concert atmosphere.
More Than Wax: A Cultural Moment
This initiative marks Madame Tussauds’ boldest project since unveiling wax figures of Lady Gaga in 2011 and Harry Styles in 2023. With Taylor Swift now commanding the largest global figure rollout in its history, the museum acknowledges her unmatched influence on music, fashion, and fan culture.
Whether you know “Fearless” by heart or you’ve streamed Midnights until your ears bled, these 13 wax figures are a new dimension of fandom: tangible, stylish, and full of theatricality. Onstage or off, Taylor Swift remains a beacon for queer audiences who see their own stories reflected in every era she embodies.
So grab your friendship bracelets, swipe on some red lipstick, and head down to Madame Tussauds to say hi to Taylor – again, and again, and again.
