Little Mix may have taken their final bow, but Jade Thirlwall is just getting started. Now performing under her first name, JADE has announced that her debut solo album That’s Showbiz Baby will drop Friday, September 12. And to keep the buzz building, she’s serving up another sonic appetizer, a new single titled Plastic Box.

JADE made the reveal on social media, cryptically captioning: “Plastic Box coming. Pre-save now.” Fans didn’t need more. Chaos ensued, the good kind.

 

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Plastic, But Make It Personal

Plastic Box marks JADE’s fourth single from her upcoming record, following Angel of My Dreams, Fantasy, and the gloriously petty FUFN (short for “F*** You For Now”). And if the sneak peek from her Mighty Hoopla performance is anything to go by, this track has bite.

Lyrically, JADE doesn’t shy away from the sting of jealousy:

“’Cause I know you had a life before me, but I’m jealous, obsessive / And I wanna burn all your history, burn your history.”

It’s a glossy, midtempo bop that wears its angst like glitter. Think breakup drama, but make it fashion.

A Star Is Reborn (In Heels and Sequins)

JADE’s solo journey kicked off with a glitter bomb at BBC Radio 1’s Big Weekend in Liverpool on May 25. The performance marked her official debut as a solo act, and she didn’t disappoint. Her setlist included Angel of My Dreams, Fantasy, IT Girl, Midnight Cowboy, and FUFN, plus a 90s mashup of Madonna’s Frozen and N-Trance’s Set You Free that had everyone dancing and crying at the same time.

Then came her dazzling set at Mighty Hoopla on May 31, complete with a teaser for Plastic Box that left fans breathless and pressing “replay.”

On the Road and On the Rise

Following the album’s September release, JADE is headed on tour across the UK, with a special hometown stop at Newcastle’s O2 City Hall. But fans won’t have to wait that long to catch her live again. She’s booked for Capital’s Summertime Ball on June 15, then she’ll hit Glastonbury’s Woodsies Stage, which is set to be streamed on the BBC.

It’s not just a tour, it’s a victory lap.

Fans Are Already Obsessed

JADE’s stans are in full formation and losing it (respectfully). One fan declared, “IT’S A HITTTTT.” Another added, “It’s already a hit here at my house!” Others simply dropped to their knees in all caps: “WE GAGGIN”

She may have just stepped out on her own, but JADE’s fanbase is already treating this era like sacred text.

A Brit, A Banger, and a Breakout Moment

Earlier this year, JADE not only performed at the BRIT Awards, she also walked away with a win. That moment, paired with her bold musical choices and unapologetically personal lyrics, makes it clear: JADE isn’t just relaunching her career. She’s rewriting the rules.