Justin Bieber fans won’t have to wait long for new music, the pop star announced Thursday that his latest album, Swag II, will be released at midnight Eastern.
The project serves as a direct sequel to his July comeback album Swag, which he unveiled with little notice earlier this summer. In true Bieber fashion, he teased the release with a flurry of Instagram posts, including images of neon-lit billboards emblazoned with “SWAG II” and a family snapshot featuring wife Hailey Bieber and their young son Jack.
A Swift Turnaround
Bieber’s decision to follow Swag so quickly with Swag II mirrors the fast-paced release strategies of fellow chart-toppers like Drake and Taylor Swift, who often surprise fans with new projects. His July release, a 21-track R&B-heavy album, marked his first studio project since 2021’s Justice and debuted at No. 2 on the Billboard 200.
The record performed even stronger on streaming platforms, topping Billboard’s Top Streaming Albums and Top R&B Albums charts. Its single “Daisies” gave Bieber his seventh No. 1 on Billboard’s Streaming Songs chart, tying him with Kendrick Lamar. That puts him just behind Taylor Swift’s nine and Drake’s commanding 21 chart-toppers.
What to Expect from Swag II
While Swag leaned heavily into R&B, early reports suggest Swag II may return Bieber to his pop roots. According to Billboard, the album trades in the moody, groove-driven sound of its predecessor for brighter, more radio-friendly production.
Swag featured collaborations with artists such as Mk.gee, Dijon, Carter Lang, Knox Fortune, Druski, 2 Chainz, Gunna, Sexyy Red, Cash Cobain, and Lil B. Fans are eagerly waiting to see which names appear on Swag II and whether Bieber will continue blending unexpected features with mainstream hooks.
A New Chapter
Now 31 and a new father, Bieber has framed his recent projects as part of a new era in his career. His social media rollout for Swag II reflects both his personal life and his evolving artistry, balancing family imagery with sleek visuals.
With two full albums released just weeks apart, Bieber seems determined to reclaim his place at the center of pop culture. Whether Swag II follows its predecessor’s chart trajectory or sets a new creative tone, fans won’t have to wait long to find out, the album arrives tonight at midnight.
