Rare Beauty isn’t just another celebrity brand, it’s a beauty movement grounded in self-love, inclusivity, and thoughtful innovation. And now, founder Selena Gomez is raising the bar again with the brand’s newest offering: a perfume that’s not just about how you smell, but how you feel while using it.
Fragrance Meets Function
Rare Eau de Parfum is the first fragrance from the brand, and it comes with an impressive and carefully crafted scent profile. Expect cozy gourmand notes like caramel, pistachio, and vanilla, perfectly layered with warm ginger and grounding sandalwood. It’s sweet, spicy, earthy, and unexpectedly elevated, think dessert with a smoky twist.
But this isn’t just a perfume you spritz and forget. Rare Beauty is also releasing four complementary fragrance balms in Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak. These balms are designed to be layered with the perfume to help users customize their scent experience, intensify certain notes, or simply make it last longer.
Beauty That Everyone Can Use
What truly sets this launch apart is the brand’s continued commitment to accessibility. The bottle was developed in partnership with hand therapists and packaging engineers to ensure it’s ergonomic and easy to use—even for those with limited hand mobility.
This design choice stems from Gomez’s own lived experience with lupus, an autoimmune disease that can affect joint movement. Rather than accepting the status quo in an industry that often overlooks disabled consumers, Rare Beauty is taking tangible steps to make beauty products more universally accessible.
This isn’t the brand’s first foray into accessible design. Rare Beauty previously made headlines for updating its viral liquid blush and highlighter, adding a soft sponge applicator that makes blending easier without applying pressure. But Rare Eau de Parfum feels like a deeper evolution, bringing accessibility into a category that’s rarely, if ever, considered from a mobility standpoint.
Praise From Fans and Advocates
The launch is already making waves on social media, with many users applauding the brand’s innovation and intentionality.
“Selena really came in on a saturated market and actually did something to make it better,” one fan commented.
Another added, “This is so cute and I’m shocked no one thought of it before.”
Rare Beauty may be late to the fragrance party, but it’s arrived with purpose, poise, and something the beauty industry often lacks: progress.
With Rare Eau de Parfum, Selena Gomez isn’t just selling a scent, she’s offering a statement. And it smells like inclusion.
