The holidays just got a little less predictable and a lot more fun. Smirnoff ICE is teaming up with pop singer Troye Sivan for a series of playful events, digital surprises, and quirky gift boxes designed to bring holiday cheer, and mischief.
Snowed In With Troye Sivan
Kicked off just before Thanksgiving, the digital series Snowed In with Troye Sivan follows the singer as he tries to write the next holiday anthem in his studio. A sudden blizzard strands him and his friends, leading to spontaneous jam sessions, surprise gift exchanges, and a delivery driver who doubles as paparazzi. Fans can watch the antics unfold on @Smirnoff’s Instagram.
“I love how Smirnoff ICE always finds the fun in everything, it’s what makes this partnership such a blast,” Sivan said. “Everyone’s holiday season has its twists, and that’s the magic of it. We just wanted to lean into that.”
Not-What-They-Seem Gift Boxes
Smirnoff ICE is also bringing a playful twist to gift-giving with its holiday gift boxes. At first glance, they resemble ordinary items, like a hair dryer, but inside is a perfectly sized spot for an ice-cold Smirnoff ICE. The boxes are designed to wow party hosts or score points in a White Elephant exchange.
Exclusive Consumer Drops
For those who want to bring the Smirnoff ICE energy home, 100 lucky fans will have the chance to snag their own gift boxes through an exclusive drop. Interested consumers, 21 and older, can sign up for a chance to grab one before they disappear.
“This season is all about good vibes, big laughs, and making festive moments count,” said Fergus McCarthy, Director of Smirnoff ICE. “Troye Sivan delivers the exact holiday chaos you want to be part of, and that energy carries through everything we’re doing, from sampling events to our playful gift boxes.”
From surprise jams to cleverly disguised gifts, Smirnoff ICE is proving that holidays hit differently when you actually enjoy them, and a little chaos never hurts.
Consumers (21+) can sign up HERE for a chance to snag one of the exclusive box drops! And keep an eye out for Smirnoff ICE holiday pop-ups rolling into select stores nationwide, featuring the boxes plus some of the brand’s best-tasting flavors.
