Chappell Roan‘s ascent has never followed a straight line, and that’s precisely why M·A·C Cosmetics is betting on her next chapter. The beauty brand announced that the Grammy-winning pop star will serve as its newest global ambassador, a long-term partnership that positions Roan as a creative face of the company beginning in 2026, with early campaign moments already rolling out.
For M·A·C, the choice feels less like a celebrity endorsement and more like a reunion. Roan has collaborated with the brand at various points during her rise, often using its products to construct the theatrical looks that have become inseparable from her performances. This new role formalizes that relationship, placing her on the brand’s global stage just as her influence continues to expand beyond music.
“Partnering with M·A·C feels full circle,” Roan said in a statement. “This brand has always made space for people like me. Since day one, they’ve embraced art, queerness, drag, and self-expression.”
A Campaign Built on Androgyny and Drama
Roan’s debut as a M·A·C ambassador arrives via a stark, film noir–inspired campaign photographed by Inez & Vinoodh, the longtime fashion photography duo known for high-contrast storytelling. Shot in monochrome tones, the images spotlight Roan in a porcelain-white base with erased brows, sculpted contours, and a muted lip, an intentional departure from pop’s usual maximalist gloss.
The look was created by makeup artist Andrew Dahling, who described the concept as a modern take on androgyny. Drawing from early cinema and 1930s military references, Dahling framed Roan as both severe and playful, finishing the face with a chunky, glittered lash that nods to her love of camp. The result reads less like a beauty ad and more like a character study, echoing how Roan approaches her onstage identities.
Nicola Formichetti, M·A·C’s global creative director, said Roan embodies the values the brand has pushed for decades. He praised her use of beauty as emotional language and pointed to her visibility as a queer artist as central to the partnership.
“She represents a generation that values authenticity and joy,” Formichetti said. “That aligns with M·A·C’s mission of ‘All Ages, All Races, All Genders.’”
A Relationship Years in the Making
According to Aïda Moudachirou-Rebois, the brand’s senior vice president and global general manager, M·A·C recognized Roan’s point of view early on. The company supported her makeup artistry during several pivotal career moments, long before chart placements and festival headlines entered the equation.
Her story, Moudachirou-Rebois noted, mirrors the brand’s own ethos, persistence, experimentation, and the refusal to sand down sharp edges. That shared foundation made a deeper collaboration inevitable.
Fame, Creativity, and What Comes Next
The ambassador announcement lands during a period of reflection for Roan, who has been candid about the tension between visibility and personal freedom. While the partnership solidifies her place in pop’s upper ranks, the singer has been vocal about wanting space to create without constant scrutiny.
Roan has described a desire to reconnect with ordinary joys: bike rides, concerts, messy movie nights, while continuing to explore new creative directions.
For M·A·C, that balance between spectacle and sincerity is part of the appeal. As future campaigns, red carpet appearances, and surprise projects roll out, the brand is aligning itself with an artist who treats beauty as a tool for world-building rather than decoration.
If Roan’s career so far is any indication, this partnership won’t be subtle, and M·A·C wouldn’t have it any other way.
