Pop star and queer icon David Archuleta is serving sass, style, and self-confidence in ARCHER’s newest campaign, one that blends humor, sex positivity, and genuine connection in a way only a gay dating app could pull off.
The campaign, which wrapped production earlier this month, officially introduces Archuleta as ARCHER’s first-ever Chief Trophies Officer, and yes, he’s already living for the title. In the campaign’s hero video, Archuleta channels his inner Miranda Priestly from The Devil Wears Prada, delivering deadpan authority and playful side-eye as he oversees an ARCHER office full of chaos, charm, and queer energy.
“When you’re the Chief Trophies Officer,” he quips in the spot, “that’s all.”
A cheeky new way to connect
The campaign centers on ARCHER’s newest feature, Trophies, which turns dating profiles into personal highlight reels. The idea: to make what’s often invisible on dating apps, personality, preferences, and playfulness, visible right from the start.
Users earn Trophies through real interactions, like messaging, matching, or engaging with specific communities on the app. Those Trophies then appear on profiles to help show what kind of connection someone’s looking for — whether it’s romantic, flirty, or purely fun.
Some of the most popular badges so far? Certified Top, Daddy Hunter, Vers Legend, Twunk Trapper, and Bear Magnet, proof that ARCHER’s community isn’t afraid to wear their desires proudly.
Since launch, ARCHER reports that 61% of active users have received at least one Trophy, and more than half have earned multiple. And while the sex-forward Trophies (like Rim Reaper and Roleplay Royalty) are awarded less frequently, they’re also the least likely to be hidden, showing a shift toward more open, sex-positive dating behavior in queer spaces.
David Archuleta’s full-circle moment
For Archuleta, the partnership is more than a clever play on names, though “Archuleta x ARCHER” certainly has a ring to it. The artist, who came out publicly in 2021, has become a leading voice for authenticity and vulnerability in the queer community.
“Working with ARCHER just felt natural,” Archuleta said in a statement. “What I love about the app is how it encourages people to show up as themselves. Dating can be intimidating, especially in the queer community, but ARCHER makes it easier to be real about what you’re looking for. It’s all about being flirty, open, and genuine — finding connection without feeling like you have to hide who you are. And Trophies make that even easier, taking out all the guesswork.”
Celebrating queer connection and confidence
ARCHER’s new campaign leans into a growing truth about modern queer dating: confidence is the ultimate turn-on. Whether users are chasing love, friendship, or just fun, the Trophies feature offers a playful, judgment-free way to express identity and desire.
With Archuleta at the helm, embodying the perfect mix of charm, humor, and pride, ARCHER’s latest move feels like more than just marketing. It’s a love letter to queer authenticity and the joy of showing off exactly who you are.
As Miss Piggy might say (and Archuleta’s Miranda Priestly-inspired alter ego would surely agree): that’s all.
