In a sparkling display of fan-forward imagination, Dua Lipa is turning the concept of concert merch on its head. As she gears up for the North American leg of her Radical Optimism Tour, the international pop sensation is launching a series of immersive Radical Optimism pop-up stores, presented by American Express, that promise to be more than just shopping experiences.

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Opening across six major U.S. cities, these vibrant pop-ups offer fans a way to step fully into Dua’s world—through exclusive merchandise, eye-popping photo ops, curated refreshments, and, in select cities, high-resolution music immersion.

City-by-City Pop-Up Details

All pop-ups will welcome guests daily from 11 a.m. to 6 p.m. local time, with early access reserved for certain cardholders:

  • Chicago: September 6–7 at Anthony Gallery (1360 W. Lake St.)
  • Atlanta: September 12–13 at Cam Kirk Studios (112 Krog St. NE)
  • New York City: September 17–21 at The Hole NYC (312 Bowery)
  • Dallas: September 27–28 at Kettle Art Gallery (2650 Main St.)
  • Los Angeles: October 3–6 at The Hole LA (844 N. La Brea Ave.)
  • Seattle: October 11–12 at River (1927 3rd Ave.)

What to Expect at Each Pop-Up

Immersive Merch and Memories
Each pop-up offers exclusive merch items not available elsewhere, along with dreamy, Dua-themed photo installations. Plus, a refreshment station serves the singer’s favorite drink, scale optional, star level mandatory.

Sound Immersion (NYC & LA Only)
Fans in New York and Los Angeles get a special treat: access to the Inside the Music of Radical Optimism installation. Using L‑ISA Immersive Sound technology from L‑Acoustics, this ultra‑high-resolution spatial audio experience places visitors inside Dua’s music—literally wrapping them in her sound.

American Express Perks – Essential for the Dua‑Dalai of Devotion

For those wielding the right card, the experience sweetens:

Platinum Card® Members

  • Early entry (10–11 a.m.) for them and one guest daily
  • First dibs in-store

All Eligible Amex® Card Members

  • A dedicated checkout lane, skip the lines in style
  • Access to an exclusive merch piece
  • A complimentary gift with any Amex purchase, while supplies last

Terms and capacities vary by location, so double-check details in advance.

Touring Soon: Where to Catch Dua Live

North America

  • Canada: Toronto – Scotiabank Arena (Sept 1–2)
  • U.S.: Chicago – United Center (Sept 5–6)
    Boston – TD Garden (Sept 9–10)
    Atlanta – State Farm Arena (Sept 13–14)
    NYC – Madison Square Garden (Sept 17–21)
    Miami – Kaseya Center (Sept 26–27)
    Dallas – American Airlines Center (Sept 30–Oct 1)
    Los Angeles – Kia Forum (Oct 4–7)
    San Francisco – Chase Center (Oct 11–12)
    Seattle – Climate Pledge Arena (Oct 15–16)

Latin America

  • Buenos Aires, Argentina – Estadio River Plate (Nov 7–8)
  • Santiago, Chile – Estadio Nacional (Nov 11–12)
  • São Paulo, Brazil – Morumbi Stadium (Nov 15)
  • Rio de Janeiro, Brazil – Estadio Nilton Santos (Nov 22)
  • Lima, Peru – Estadio Nacional or San Marcos (Nov 25)
  • Bogotá, Colombia – Estadio El Campín (Nov 28)
  • Mexico City, Mexico – Estadio GNP Seguros (Dec 1–5)