Target just delivered quite the low impact pride month collection and people online are not shy of calling it out.
On user online named Connor Clary went on to blast the new selection of muted tones distributed by the retailer, which recently rolled back its DEI initiatives as of late with many pouring out their disappointment.
On a viral Instagram video, Clary went on to quip “Target’s annual Pride collection that we all love to hate has finally sashayed onto the scene. And much like their recent DEI policies, this year’s collection seems to be primarily centered on the color beige.”
He also went on to say, With this neutral colored clothing collection featuring thin rainbow stripes, because what could possibly scream ‘Pride’ more than dressing like an underpaid cabana boy to be murdered in the next season of White Lotus?”
Connor did not hold back on the collection being lackluster and also went on to criticize the other items aside from clothing in the lineup.
As if the fashion line wasn’t puzzling enough, Target has expanded its Pride collection to include items like teapots and mugs with rainbow handles. Clary humorously pointed out that these pieces “look extraordinarily uncomfortable to grab.”Indeed, the design choices seem more suited for a minimalist art gallery than a celebration of LGBTQ+ pride.
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Surprisingly, the line also includes pet toys as well.
And if you think that was enough, Clary went on to even make an encore video poking fun at some of the products that could as he put it, basically end up in a landfill.
Target’s 2025 Pride collection comes on the heels of the company’s controversial rollback of its Diversity, Equity, and Inclusion (DEI) initiatives. In response to political pressures and a shifting corporate landscape, Target has scaled back its DEI efforts, including reducing the number of stores carrying Pride-themed merchandise and moving displays to less prominent locations. This retreat has sparked criticism from both LGBTQ+ advocates and civil rights groups, who view it as a betrayal of the community’s trust.
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Target’s actions raise a broader question: Can a corporation truly support a community if its actions don’t align with its words? The 2025 Pride collection, with its beige palette and questionable product choices, seems to suggest that inclusivity is more about optics than substance. Without a genuine commitment to DEI principles, such gestures risk being seen as hollow attempts to capitalize on a movement without contributing to its progress.
