Jonathan Bailey, star of stage, screen, and sass, has turned an internet moment into a charitable fashion statement. The out British actor has teamed up with London-based eyewear brand Cubitts to release a limited-edition pair of sunglasses dubbed “Loomis”- inspired by the now-iconic frames he wore during the Jurassic World: Rebirth press tour.
Fans affectionately dubbed the dainty specs his “sluttly little glasses,” and rather than shy away from the viral attention, Bailey leaned in with style and purpose. The actor, best known for Bridgerton and Fellow Travelers, is using the moment to raise funds for The Shameless Fund, the LGBTQIA+ charity he founded in 2024.
“I’ve worn Cubitts for nearly a decade—they’re a powerhouse brand with serious style, headed by a super cool team. It was a no-brainer for Dr. Henry Loomis to wear them,” Bailey said in a statement, referencing his character in the Jurassic World reboot.
Rose-Tinted and Ready for Change
Available for preorder now on Cubitts’ website, the Loomis sunglasses are as bold as their backstory. Crafted from sleek stainless steel with fine metal lines, black acetate temple tips, and Bailey-approved soft pink lenses, the frames serve minimalist chic with a flirty twist. The sunglasses retail for £150 (approximately $250 USD) and come with a pink-lined case and a cleaning cloth illustrated by Bailey himself—available separately for superfans.
But this isn’t just a fashion drop – it’s a mission. The first 3,000 units sold will donate 50% of proceeds to The Shameless Fund. Sales beyond that point will contribute an even larger 75% of each unit price to the charity, which focuses on empowering LGBTQIA+ individuals to live boldly and unapologetically.
“This is a pair of glasses that make everyone look sexy, feel sexy, and make the world seem sexier,” Bailey said. “Right now, we all could use a rose-tinted perspective. Go wild!”
A Queer-Centered Collaboration
The collaboration marks The Shameless Fund’s first official partnership of 2025 and sets the tone for what Bailey describes as a year of joyful activism. The charity, launched after Bailey’s string of major career milestones, supports queer voices through grants, mentorship, and community projects around identity, visibility, and creative expression.
Cubitts, founded in 2012, is known for its craftsmanship, sustainability ethos, and modernist design. The brand offers repair services and bespoke fittings, making the Loomis collection not just meaningful, but built to last.
So whether you’re a longtime Bailey stan or just looking for an excuse to serve face this summer, the Loomis sunglasses bring a perfect mix of cheeky style and real impact.
They’re hot, they’re helpful, and they’re just slutty enough.
Preorders are available now at cubitts.com. Quantities are limited, but the vibe? Infinite.
