Iconic American denim brand Levi’s is doubling down on its longstanding support for the LGBTQ+ community with the launch of its vibrant 2025 Pride collection, unveiled just ahead of Pride Month. The bold new campaign, titled “Meet You in the Park,” serves as a heartfelt ode to the significance of safe spaces and communal joy within queer culture.
At a time when many corporations across the U.S. are retreating from LGBTQ+ causes due to mounting political pressure—particularly former President Donald Trump’s vocal opposition to Diversity, Equity and Inclusion (DEI) programs—Levi’s is taking a resolute stance. The San Francisco-based brand is not only moving forward with its Pride initiatives but doing so with louder colors, deeper meaning, and a firmer commitment to equality.
A Rallying Cry for Community
The “Meet You in the Park” campaign taps into historic LGBTQ+ liberation symbolism while centering the emotional significance of gathering places. Parks have long served as pivotal meeting grounds for queer expression, activism, and solidarity. Levi’s aims to channel that history and energy into each stitch of its Pride collection.
“Levi’s Pride 2025 celebrates the collective strength of safe, inclusive spaces where LGBTQ+ individuals can truly be themselves,” the company said in a statement. “This collection empowers wearers to express their authentic selves while honoring the past and envisioning a more inclusive future.”
Designs That Speak Volumes
The 2025 Pride line features striking nods to queer history, most notably through the use of the inverted pink triangle—a once-stigmatizing symbol used by the Nazis to identify gay prisoners, now reclaimed as a fierce emblem of resistance and pride. The triangle appears prominently on a mesh top and graphic tee, blending historical reverence with contemporary style.
Among the standout pieces are:
-
A light-wash denim jacket emblazoned with the statement “I Know You Know” across the back,
-
The Pride Icon Skirt and Pride 468 Loose Shorts with vintage washes and signature black-and-pink Levi’s tabs,
-
A rainbow-patched bandana and matching canvas tote featuring a kaleidoscope of inverted triangles in bold hues.
But Levi’s isn’t stopping at apparel. In collaboration with San Francisco-based queer tattoo artist José Luis Sanabria of Castro Tattoo, the brand is also introducing a limited-edition collection of eight custom embroidered patches. These pieces—crafted under the Levi’s Tailor Shop line—fuse the artistry of tattoo culture with fashion, offering fans a fresh way to personalize their denim while uplifting LGBTQ+ creatives.
“Sanabria is revered in the Queer community for creating a safe and inclusive space where individuals can explore self-expression through body art,” Sourcing Journal noted in its coverage of the collaboration.
Corporate Allyship That Walks the Walk
Levi’s continues to stand firm in the face of right-wing pressure campaigns aimed at eliminating corporate DEI programs. In April, the company’s shareholders overwhelmingly rejected a proposal to dismantle Levi’s diversity initiatives. According to Sustainability Magazine, less than 1% of stakeholders voted in favor of the proposal, which had been submitted by the conservative National Center for Public Policy Research.
Levi’s resilience in the face of such opposition underscores a legacy of LGBTQ+ advocacy that stretches back decades. The brand’s internal policies and public campaigns alike have consistently supported queer employees and communities. In addition to the Pride collection, Levi’s contributes an annual $100,000 to Outright International, a nonprofit organization advancing LGBTQ+ human rights worldwide.
A Pride Collection With Purpose
While many brands treat Pride Month as a seasonal marketing opportunity, Levi’s has demonstrated a year-round commitment to LGBTQ+ visibility, rights, and expression. In a climate where corporate support can feel performative or precarious, Levi’s 2025 Pride campaign is both a fashion statement and a cultural declaration.
The full Pride collection is now available for purchase through Levi.com and select retail locations.
Whether you’re marching in a parade, dancing in the park, or simply living your truth, Levi’s invites you to wear your pride—not just on your sleeve, but all over.
