Post Malone has taken on many roles over the course of his career including singer, songwriter, rapper, beer enthusiast – but now he’s adding underwear model to the list. The chart-topping artist made his modeling debut in Kim Kardashian’s latest SKIMS menswear campaign, and in true Posty fashion, he brought a mix of humor, vulnerability, and fried chicken to the experience.
The 30-year-old Grammy-nominated artist fronts SKIMS’ new Realtree camouflage capsule, a limited-edition release featuring relaxed-fit tops, bottoms, and yes, camo briefs. The campaign, shot in Utah by acclaimed photographer Theo Wenner, marks Malone’s first time modeling in his underwear, and according to the singer, it was anything but comfortable at first.
“It’s terrifying for me,” he told GQ in an interview following the shoot. “I’ve never done anything like that. It’s like a Sasquatch sighting, essentially. Everyone’s going to call it in to the cops and say, ‘We saw Bigfoot out here.’ Or, Averagefoot.”
Despite his self-deprecating humor, Malone clearly leaned into the vibe. The visuals feature the singer confidently posing shirtless and lounging in camo boxers, an unexpected move from someone known more for his tattoos and trucker hats than for fashion campaigns. But he says the camo helped.
“It made me feel like a handsome son of a bitch,” he said. “Hopefully I get a text from a bunch of ladies.”
From the Studio to the Fitting Room
Preparing for a fashion shoot can be grueling, especially when the job requires posing in your underwear. Malone, known for his casual and unfiltered approach to just about everything, admitted he did try to bulk up in advance—sort of.
“I tried to bulk up a little bit,” he told GQ, “but when that didn’t work, I just ate a lot of fried chicken.”
Relatable.
Still, the singer said the shoot turned out to be a “lot of fun,” and credited the team—and the SKIMS gear itself—with helping him feel more confident.
The camo aesthetic wasn’t a random choice either. Post Malone is famously a fan of the pattern, often incorporating it into his streetwear looks and stage outfits.
“I love Realtree camouflage. I love camouflage in general,” he said. “Some people are passionate about a lot of stuff, like building spaceships, and I just like camouflage.”
A Brand Built on Celebrity and Disruption
Malone joins a growing list of celebrities tapped by SKIMS to front campaigns, including ROSÉ of BLACKPINK, Patrick Schwarzenegger, Abby Champion, and even Kris Jenner. The brand, founded by Kim Kardashian, has made waves not just for its comfortable, minimalist shapewear and loungewear, but also for its social-media-savvy rollouts and viral campaign visuals.
Earlier this year, SKIMS ventured into beauty-adjacent territory with its Seamless Sculpt Face Wrap, a facial compression garment designed to offer jaw support. The product went viral almost instantly, thanks in part to an unexpected Instagram endorsement from Anthony Hopkins, who playfully referenced his Silence of the Lambs character while modeling the wrap.
“Thank you, Kim. Don’t be afraid to come over for dinner,” Hopkins joked in his caption, tagging both Kardashian and SKIMS.
And while the shoot may have been “terrifying” for him, the images reveal a Post Malone who’s confidently himself. Whether he’s joking about Sasquatch sightings or fantasizing about texts from admirers, his presence in a campaign like this adds another layer to the evolving conversation around masculinity, self-expression, and body image.
