This Pride Month, Pressed Juicery is raising the bar on hydration — and giving back — with the launch of a limited-edition version of its fan-favorite Hydration+ Dragon Fruit Juice. In partnership with drag icon, entrepreneur, and TV personality Trixie Mattel, the special-edition bottle celebrates both vibrant wellness and LGBTQ+ pride, all while supporting a vital cause.
Unveiled on June 2, the exclusive Pride-themed bottle is available now in-store and online at Pressed.com through the end of June. A portion of proceeds from each bottle sold will directly benefit the Los Angeles LGBT Center — a cornerstone institution in the fight for LGBTQ+ health, equality, and social support.
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“This is more than just a juice—it’s a statement,” said Trixie Mattel in a statement shared by Pressed. “I’m proud to partner with a brand like Pressed that shares my passion for wellness, authenticity, and lifting up our community.”
The collaboration’s Hydration+ Dragon Fruit Juice isn’t just dressed up in glitter and rainbow hues. Each bottle is packed with powerful ingredients designed to support hydration and gut health, including electrolytes, vitamin C, zinc, and probiotics. It’s a functional beverage with flair, combining wellness benefits with the visual boldness Trixie Mattel is known for.
A Juicy Partnership for a Purpose
Beyond the striking design and health-forward formulation, the juice serves a larger mission: giving back to the LGBTQ+ community. Proceeds will aid the Los Angeles LGBT Center, which has provided life-saving services for over 50 years, including medical care, mental health support, housing assistance, and legal advocacy.
“The Center is doing work that saves lives and builds futures,” said a spokesperson for Pressed Juicery. “We’re proud to be able to support that mission, especially during a time when LGBTQ+ rights and access to essential services continue to be challenged across the country.”
Supporters are also encouraged to visit https://donate.lalgbtcenter.org/donations/pressed/ to make direct contributions to the Center’s ongoing initiatives.
Pride and Progress in Every Sip
The collaboration reflects a broader cultural shift toward inclusivity and representation within the wellness space. Both Trixie Mattel and Pressed Juicery emphasize the importance of using their platforms to advocate for equality, intersectionality, and visibility—values at the heart of Pride Month.
Known for her wit, glamor, and entrepreneurial spirit, Trixie Mattel has become a multi-hyphenate force in entertainment and beauty. From winning RuPaul’s Drag Race All Stars to launching her cosmetics line and co-owning a Palm Springs motel, her brand continues to blur the lines between pop culture and progressive activism.
“Trixie is not only a beloved figure in the LGBTQ+ community, but also a powerful advocate for wellness and representation,” said Megan Fuller of Azione PR, who helped coordinate the launch. “This collaboration brings together style, substance, and purpose in a truly celebratory way.”
Where to Find It
The limited-edition Pride bottle of Hydration+ Dragon Fruit Juice is available at all Pressed Juicery retail locations and online at Pressed.com through June 30, 2025, or while supplies last. Whether you’re a longtime fan or trying Pressed for the first time, this is an opportunity to hydrate with purpose — and glow with pride.
In addition to being visually stunning, the juice is also Pressed’s take on what it means to show up for the LGBTQ+ community: tangibly and tastefully.
More Than a Trend
Pride Month has become a time when brands across industries roll out rainbow packaging and flashy campaigns. But this collaboration stands out for its emphasis on sustained impact. With a track record of supporting mental and physical health, Pressed Juicery is committed to ensuring that their efforts go beyond surface-level symbolism.
“The rainbow is not just a marketing tool,” said Fuller. “It represents real lives, real identities, and real struggles. We wanted this campaign to reflect that.”
That sentiment is echoed by Trixie Mattel, whose own career has been built on self-expression, inclusivity, and empowerment. “We’re not just here to celebrate Pride,” she said. “We’re here to support people—365 days a year.”
How to Get Involved
In addition to purchasing the limited-edition juice, fans can support the campaign by donating directly to the LA LGBT Center. The center offers over 100 programs and services, ranging from transgender health care to youth mentorship and elder housing. Every dollar raised goes toward building a world where LGBTQ+ individuals can thrive—healthy, empowered, and equal.
To learn more or donate, visit lalgbtcenter.org or go directly to the campaign’s donation page here.
Final Sip
With the Pressed Juicery x Trixie Mattel collaboration, Pride Month gets a powerful boost of color, community, and care. Whether you’re sipping for wellness or solidarity, each bottle is a reminder that hydration can be an act of love — for yourself and for the world around you.
