Sniffies, the world’s leading cruising map, is taking its signature experience offline with a bold partnership at the legendary Folsom Street Fair. The platform is rolling out Sniffies Event Campuses, a live, interactive map layer to help visitors navigate the fair in real time.
“Folsom is more than a street fair—it’s a pilgrimage,” said Eli Martin, Sniffies’ chief marketing officer. “Event Campus lets attendees explore Folsom like never before. Every stage, vendor, and hidden corner is mapped, making it easier to find experiences, and people, right when you want them.”
Explore, Connect, Discover
Attendees can access the dynamic map at sniffies.com, complete with vendors, performance schedules, and demonstration zones integrated directly into the cruising experience. Whether you’re searching for a group, a performance, or someone nearby with shared interests, Sniffies makes it simple. Event Campus transforms the street fair into a fully navigable queer playground, guiding visitors through desire, discovery, and everything in between.
Following recent activations at Chicago’s Market Days and Fire Island Pines, Sniffies is bringing its biggest in-person presence yet to Folsom, embedding its map, energy, and ethos across multiple events.
Limited-Edition Gear and the Hankie Code
Sniffies is also reviving the iconic hankie code with a modern twist, available exclusively at Folsom. These aren’t just accessories, they’re invitations. Collect yours at any Sniffies Gear activation throughout the weekend.
Sniffies x Folsom Weekend Lineup
Friday, Sept. 26 – Freak Curious at Midway / 888 Garage St (11 PM – Late)
Kick off the weekend with a live projection of the Sniffies map inside the venue, turning the party into a real-time exploration zone. Limited-edition gear will be on hand.
Friday & Saturday, Sept. 26–27 – The Eagle (3 PM – 10 PM)
Stop by The Eagle for custom hankies, merch, and pre-party energy with the Sniffies team.
Saturday, Sept. 27 – Magnitude 2025 at SVN West (9 PM – Late)
Sniffies joins the industrial takeover of SVN West with fog, lights, and three top DJs. Expect exclusive gear and immersive cruising energy.
Sunday, Sept. 28 – Folsom Street Fair (11 AM – 6 PM)
Explore Folsom with a Sniffies-embedded festival map and visit the booth at 10th and Folsom for limited merch and a history of cruising culture via Sniffies’ Hush blog.
Sunday, Sept. 28 – Monday, Sept. 29 – Deviants Adult Arcade After-Party at SVN West (7 PM – 2 AM)
Close the weekend with 100,000 square feet of dance floors, fetish installations, and live cruising map access. Featuring QT Cruising, Hard French’s quinceañera takeover, and top DJs.
About Sniffies
Sniffies is a cruising map, not a dating app. The platform helps users connect instantly with what they want, when they want it. Beyond the map, Sniffies celebrates cruising culture with merch, events, and content like the award-winning Cruising Confessions podcast. Whether you’re exploring desire or still figuring it out, Sniffies helps you find it nearby in real time.
Learn more at sniffies.com and follow @sniffiesapp for updates during Folsom.
