Even though Pride Month has wrapped, Tinder and designer Willy Chavarria are keeping the celebration alive, and Madonna herself is taking note.
Pride Style That Pops
Tinder reunited with queer designer and activist Willy Chavarria for a special 2025 Pride capsule collection, serving bold looks and bold statements. The seasonal drop was inspired by the limited-edition sweatshirt that made its debut during Paris Men’s Fashion Week, a moment that married high fashion with unapologetic queer pride.
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The capsule includes wardrobe staples with a punch, featuring oversized cuts, gender-fluid silhouettes, and graphic slogans that center self-expression and queer empowerment. The limited collection builds on last year’s collab but dials up the energy with streetwear that actually says something.
Love Is the Label
Beyond the clothing, Tinder also reignited its in-app Pride sticker campaign, those brightly colored badges that let users proudly showcase their identity and support within the app. This year, they introduced a new sticker that reads, How We Love Is Who We Are, a message that aligns perfectly with both Chavarria’s ethos and Tinder’s ongoing commitment to LGBTQ+ visibility.
During Pride Month, every time a U.S.-based user added a Pride sticker to their Tinder profile, the platform donated $1 to the Human Rights Campaign. It was a simple swipe-right on advocacy.
Madonna Makes It Official
Need further validation that this collab is iconic? Madonna gave it her seal of approval. The Queen of Pop included the collection in a recent Instagram carousel celebrating Pride Weekend, where she posted moments with her children, music, dance, and a subtle shout-out to the collab.
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In her caption, Madonna wrote, “Pride Weekend allowed me to Have Fun and Celebrate my Love and support for the Queer Community as well as my Children and our Shared Love of Music and Dance.”
The cameo was brief but effective. With Madonna’s endorsement, the capsule joins the ranks of fashion moments that blend cultural relevance with genuine allyship.
Pride Doesn’t End in June
Tinder and Chavarria are reminding us that Pride is more than a month. It’s a movement, a mindset, and a mood you can absolutely wear on your sleeve.
So if you’re still riding the glittery high of Pride season, there’s no reason to come down just yet. Especially when Madonna’s dancing in the same sweatshirt.
Shop the collection on Willy Chavarria’s website.
