Absolut is turning up the magic once again, this time with a splash of Wicked. The vodka brand has returned as the official spirits partner for Wicked: For Good, the upcoming finale to Universal Pictures’ hit musical saga, soaring into theaters November 21.
To mark the occasion, Absolut has reimagined one of its most beloved collector’s items: the sequin bottle sleeve. The limited-edition version flips from pink to green with a single swipe, a nod to the film’s iconic color palette and duality of good versus misunderstood.
A Bewitching Bar Experience
The new Absolut-ly Wicked Good Cocktail Collection isn’t your average movie merch. Available for pre-sale, the set includes a sequin-sleeved bottle of Absolut, a pair of pink and green martini glasses, and edible glitter garnishes for that Broadway-level sparkle. It also features The Grimmerie recipe book, filled with themed drinks like the Absolut Ozmopolitan, the Thrillifying! Twist, and the Ozpresso Martini. A Fandango gift card rounds out the kit, encouraging fans to toast before catching Wicked: For Good on the big screen.
Each limited-edition bottle and cocktail set is available nationwide and through Absolut’s dedicated Wicked: For Good online store.
Doing Good, For Good
In true Wicked spirit, the campaign pairs its shimmer with substance. Absolut has teamed up once again with Paris Hilton and her impact initiative, 11:11 Media Impact, to raise funds for the Human Rights Campaign Foundation. All proceeds from the Absolut-ly Wicked Good Cocktail Collection, along with a direct donation from Absolut, will support the foundation’s advocacy for equality and inclusion.
“Absolut has long stood for courage, friendship, and standing up for what’s right, values at the heart of Wicked: For Good,” said Bethan Hamilton, Absolut’s brand director. “We’re proud to continue that legacy while inspiring connection over a Wicked good cocktail.”
Hilton echoed the sentiment, saying, “I sliv for creating iconic moments with Absolut that shape culture and bring people together. Wicked: For Good represents everything our partnership is built on: kindness, creativity, and a little sparkle.”
How Fans Can Get In on the Magic
To spread the enchantment, Absolut and Hilton are gifting 11 fans the Absolut-ly Wicked Good Cocktail Collection. Participants can enter by sharing a photo or video of their favorite Wicked-inspired Absolut cocktail, explaining how the story changed their life “for good,” and tagging @AbsolutUS, @ParisHilton, and @wickedmovie, or by submitting directly through Absolut’s website.
One grand prize winner will score the ultimate fan experience: a trip for two to the Wicked: For Good premiere in New York City, complete with airfare and hotel stay.
Whether you’re mixing an Ozmopolitan at home or sipping something green at a local bar, Absolut and Wicked: For Good are offering fans the chance to raise a glass, and their spirits, this holiday season.
