Swedish pop powerhouse Agnes is back, and she’s churning out more than just music. With the release of her latest single “MILK,” the disco diva blends glam, grit, and glitter into a chant that’s equal parts camp and confidence. The result? A genre-bending anthem about turning life’s raw ingredients into your own personal masterpiece.
From Car Ride to Confidence Chant
It all started with a drive. Agnes found herself behind the wheel when inspiration struck in the form of a spontaneous mantra:
“I turn milk into butter and butter into money, and with the money honey I create the life that I like.”
The phrase became the beating heart of “MILK,” a track that started off punk and eventually morphed into something more dancefloor-ready. “My inspiration for the song was one of The Hives’ old songs,” Agnes explained. “I was playing with the idea, what if I was their sister? What would the song sound like then?”
The answer? A glittering disco banger with attitude, soul, and just a dash of rebellion. “At first the song had a much more punky feeling,” she said, “but it didn’t feel quite right. So we made it more disco in the production and then, there it was.”
A Soundtrack for Self-Expression
Agnes describes “MILK” as a declaration of individuality. It’s a love letter to your quirks, a high-five to your weirdness, and a reminder that confidence is your greatest currency.
“It’s about having the confidence in knowing who you are and what you want. Speaking your own truth,” she said. “Use that, be that, and create a life that supports that.”
That message comes wrapped in a retro-pop shimmer, but the heart of the song is all about authenticity and empowerment, a message that resonates deeply with her LGBTQ+ fans.
A Thank You to the Queer Community
Agnes is no stranger to queer adoration. Her music has long served as a sanctuary for LGBTQ+ listeners, and she doesn’t take that connection lightly.
“You make me wanna push myself creatively,” she said. “When it comes to my music and creating this world… I really do feel the love and the support, and it means the world to me.”
Her gratitude extends beyond the studio. With live shows on the horizon, Agnes says she’s ready to celebrate and dance with her fans in person: “You don’t understand how much I’m looking forward to playing live, meeting you, celebrating, singing and dancing together.”
The Dream Team Behind “MILK”
Agnes teamed up with some of Sweden’s best-known hitmakers for “MILK,” including Vincent Pontare (Madonna, Avicii), Hannah Wilson (Tove Lo, The Chainsmokers), Kerstin Ljungström, and Frans Bryngel (The Weeknd, Salvatore Ganacci). The result is a track that’s slick, spunky, and sonically rich—just like Agnes herself.
From “Release Me” to Reinvention
Agnes rose to global fame at just 16, and over two decades later, she continues to evolve. Her 2021 album Magic Still Exists earned four Swedish Grammy nominations, including a win for Composer of the Year. The album drew praise from The Guardian, Billboard, Pitchfork, and NME, cementing her place as a chameleonic artist who refuses to be boxed in.
With “MILK,” Agnes shows no signs of slowing down. It’s playful, it’s punkish, it’s disco-fabulous, and most of all, it’s unmistakably her.
