Ariana Grande’s makeup brand, r.e.m. Beauty, has officially lifted the curtain on its new Wicked: For Good line, inspired by the upcoming sequel to the Wicked film adaptation. The collection will debut October 1, 2025, at midnight ET, according to the official announcement.

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Building on the success of last year’s Wicked-themed launch, which featured fan favorites like Galinda Glow Drops and the Ozdust eyeshadow palette, this new release introduces products designed to capture the magic of Oz while offering everyday glam for makeup lovers.

What’s in the Wicked: For Good Line

r.e.m. Beauty’s latest collection leans into character-inspired designs and whimsical shades:

  • Ozian Forest Eyeshadow Palette – deep greens and shimmering neutrals perfect for dramatic eye looks.
  • Glinda & Elphaba Makeup Sets – curated kits celebrating the iconic witches.
  • Poppy Plumping Lip Gloss – a shiny, hydrating finish for a bold pop of color.
  • Cherry Blossom Blush Palette with Brush – soft pinks for a natural glow.
  • Emerald City Metallic Eyeliner Set – statement metallic liners in bold shades.
  • “So Popular” pH-Adaptive Lip Oil – changes color based on your lips’ pH.
  • Luxury Undereye Masks – rich, nourishing formulas for a refreshed look.

Each product stays true to r.e.m. Beauty’s vegan, cruelty-free, and high-performance ethos, making it a win for beauty enthusiasts seeking playful, imaginative products that work as well as they look.

Glitz, Glam, and Oz on the Big Screen

The timing of the collection perfectly aligns with the release of Wicked: For Good, hitting theaters November 21, 2025. Ariana Grande reprises her role as Glinda alongside Cynthia Erivo’s Elphaba, joined by Jonathan Bailey, Jeff Goldblum, and Michelle Yeoh.

Fans can expect a visual feast, following the 2024 debut of Wicked: Part One, which racked up 10 Academy Award nominations and won two, including Best Costume Design. With the sequel and the new makeup line arriving together, the season promises to be nothing short of magical.

With whimsical shades, character-inspired kits, and high-quality formulas, r.e.m. Beauty’s Wicked: For Good collection brings a touch of Oz to everyday makeup routines. Mark your calendars—October 1 at midnight ET is when fans can snag their pieces and channel their inner witch or glam queen.