Pop star Lily Allen is giving fans more than just her music. On Wednesday, December 3, Allen announced a limited edition merchandise drop tied to her latest album, West End Girl, and one item has sparked plenty of chatter.
Sharing a photo on Instagram, Allen, 40, held what appeared to be a butt plug. Her caption read simply, “Limited merch drop, live now 🍑🔌.”
It’s Not What You Think
Despite the risqué imagery, the item is actually a $33.99 USB drive shaped like a butt plug, preloaded with a digital copy of West End Girl. A small disclaimer on her store clarified, “This product is a novelty USB device intended for data storage only.”
Even without being a genuine sex toy, the USB drive drew fans in droves. Allen’s website activated a virtual queue due to high traffic, warning, “We are experiencing a high volume of traffic and using a virtual queue to limit the amount of users on the website at the same time.”
Other merch highlights include a $47 T-shirt featuring the line, “And who the f*** is Madeline?” and a polka-dot vinyl edition reflecting the coat Allen wears on the album cover.
West End Girl: Fact, Fiction, and a Cheeky Song
Released October 24, West End Girl mixes biting commentary with autobiographical hints. “P**** Palace,” the track inspiring the USB design, features a scathing narrative about a woman confronting her partner’s infidelity. Lyrics mention a bag “full of sex toys, butt plugs, lube inside” and “hundreds of Trojans.”
Allen has clarified that while some of the album draws from personal experiences, characters like Madeline are fictional constructs. Still, the album’s candid storytelling has resonated widely with fans.
Life After Love
Allen’s former husband, actor David Harbour, 50, hasn’t publicly addressed the album but recently spoke about personal growth in an Esquire UK interview, reflecting on mistakes and life lessons.
Allen and Harbour married in 2020 after dating publicly since 2019. Rumors of their split surfaced in December 2024, with Allen later confirming she had finished the album prior to the holidays that year. Speaking to CBS Mornings, she described releasing West End Girl as “completely and utterly liberating” and a necessary step toward moving on.
