As Pride Month kicks off, a colorful wave of corporate campaigns returns to shelves and screens. But beyond rainbows and hashtags, several brands are stepping up with real commitments to support LGBTQ+ communities through visibility, donations, and year-round programming.
This year, a few standout companies are combining style with substance offering everything from fierce eyewear to glitter-packed sneakers, all while raising funds and awareness for queer causes. Let’s dive into how these Pride collections are doing more than just showing up.
Zenni: Seeing Pride Clearly
Zenni Optical is celebrating its seventh consecutive year of partnership with the It Gets Better Project by turning its entire Pride Collection into a fundraising tool. Every cent of the proceeds—yes, 100%—from the brand’s Rainbow Collection goes directly to programs uplifting LGBTQ+ youth.
The 2025 lineup features 32 expressive frames starting at just $15.95. Designed for all ages, styles, and vibes, these glasses encourage individuality and allyship with bold colorways and playful patterns.
Your purchase doesn’t just enhance your selfie game—it supports:
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Changemakers: Grants for youth-led LGBTQ+ initiatives.
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Digital Pride: A multi-day online event with music, panels, and safe space vibes.
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Youth Voices Ambassadors: A program elevating queer teen leaders through storytelling.
Levi’s: Denim With a Mission
Levi’s 2025 Pride campaign is all about togetherness and the vital need for safe spaces. This year’s capsule collection embraces freedom of expression through bold prints and inclusive sizing.
Backing the fashion is a serious commitment: a $100,000 donation to Outright International, a nonprofit championing LGBTQIA+ human rights globally.
Whether you’re throwing on a statement jacket or classic 501s, this is denim that speaks volumes.
Converse: Kicks With Culture
For the 11th year running, Converse is going full throttle for Pride with its “Proud to Be” campaign. The 2025 collection reimagines iconic silhouettes like the Chuck 70, now splashed with flame motifs, animal prints, and bold gradients that mirror the diversity of the queer experience.
The collection also includes two versatile Pride-themed tees for your festival fits or couch hangs.
And it’s not just fashion for fashion’s sake—Converse has donated nearly $3.4 million to LGBTQ+ organizations since launching its Pride campaign in 2015.
Apple: Pride in Every Pixel
Apple’s 2025 Pride Collection delivers subtle tech flair with serious symbolism. The new Pride Edition Sport Band features a rainbow weave that varies from band to band, ensuring no two designs are alike—mirroring the unique beauty of every LGBTQ+ individual.
Alongside the band, Apple is dropping a custom Pride Harmony watch face and rainbow wallpapers for iPhone and iPad.
While specific donation figures aren’t listed, Apple states it “proudly supports organizations that serve LGBTQ+ communities” financially.
Hollister: Rainbow for All
Hollister’s latest drop is a gender-neutral collection bursting with inclusive energy. The 2025 Pride capsule includes 13 pieces—from crop tops to accessories—ranging from $16.95 to $49.95.
In partnership with GLSEN, a nonprofit supporting LGBTQ+ students in K–12 education, Hollister has raised more than $5.6 million to date. That’s a lot of tees doing a lot of good.
JanSport: Carrying the Message
JanSport’s 2025 Pride lineup goes beyond stylish backpacks. This year, the designs are packed with affirmations to support the mental health of LGBTQ+ youth—think wearable pep talks for tough days.
The brand continues its partnership with The Trevor Project, having donated over $250,000 in the last five years to the suicide prevention nonprofit.
Puma: Equal Love, Equal Style
Puma’s 2025 Pride Collection fuses football culture with Y2K flair under its “Equal Love Confederation” banner. Expect sporty silhouettes, rainbow flourishes, and unisex fits perfect for stadiums or pride parades.
The collection supports The Trevor Project, with a focus on mental health and making youth sports more inclusive for queer athletes. #REFORMTheLockerRoom is just one initiative aiming to turn locker rooms into safe spaces.
Skullcandy: Loud, Proud, and Wireless
For those who like to blast their Pride playlist on the go, Skullcandy is turning up the volume with its “All Love” audio collection.
Launching May 27, the collection includes:
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Dime Evo earbuds ($59.99) with rainbow accents, 36-hour battery life, and clip-on portability.
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Icon ANC headphones ($109.99) with noise-canceling tech and a whopping 60-hour battery.
A portion of proceeds benefits To Write Love on Her Arms (TWLOHA), a nonprofit supporting LGBTQ+ individuals navigating mental health challenges. Skullcandy has backed TWLOHA for over five years, proving their support isn’t just a one-month wonder.
Pride, Powered by Purpose
Whether you’re looking for new kicks, a backpack, or something sparkly for your Apple Watch, there’s no shortage of stylish ways to show your pride—and support causes that matter. These brands are blending visibility with real impact, and that’s something worth celebrating long after June ends.
