Pride has always been about visibility, but increasingly, it’s also about where we choose to spend our dollars.
From queer founders building brands with purpose to major companies creating collections that directly support LGBTQ+ organizations, this year’s Pride shopping lineup offers more than rainbow packaging. Whether it’s celebrating queer history through fashion, spotlighting LGBTQ+ entrepreneurs, or giving back to nonprofits doing year-round work, these launches make a case for shopping with intention.
If your Pride plans include refreshing your closet, picking up a gift, or finding a new favorite brand, these are the drops and businesses worth adding to your radar.
Your Morning Cup Just Got More Meaningful: Coffee Project NY
Coffee Project New York started in 2015 as a passion project from founders Chi Sum Ngai and Kaleena Teoh and has since grown from a neighborhood café into a respected roastery, education space, and retailer.
What makes the brand stand out isn’t just the coffee itself, though there’s plenty to explore there. Coffee Project NY has built its reputation around making specialty coffee feel approachable while spotlighting producers and sourcing stories that deserve attention.
Recent releases include a washed Colombian Caturra created with producer Nidia Ramirez Correcha in partnership with the SANA Program, a nonprofit expanding mental health resources for women coffee farmers. Other standout offerings include a Mexico Macaturra produced by husband-wife team Gloria Hernández and Samuel Ronzón, alongside Black Phoenix Gesha from Colombian producer Deyanira Ortíz.
For anyone looking to make their daily ritual feel a little more intentional this Pride, this one’s an easy add to cart.
Click here.
SOUL-A Is Reimagining What Sun Protection Looks Like
Sun protection rarely enters fashion conversations in a way that feels wearable beyond the beach or a day outdoors. That disconnect is what led dermatologist and queer founder Dr. Angelo Landriscina to launch SOUL-A, a genderless UPF 50+ apparel brand designed for everyday life.
“As a dermatologist, sun protection is always top of mind for me,” Landriscina told me. While public excitement around sunscreen has grown, he said other forms of protection have largely been left behind.
Looking at the category, he understood why. “Most sun protective clothing on the market is intended for specific outdoor settings like the beach or the golf course and most of it is flat out ugly.”
With SOUL-A, the goal was to create pieces people actually want in rotation. “I want to provide people with reliable sun protective staples that they actually want to wear,” he said.
That thinking carries into the design details. Landriscina said elements like convertible collars and cuffs were intentionally created to help protect areas people often miss with sunscreen, including the neck and backs of the hands.
The brand also reflects a broader conversation around queer entrepreneurship and visibility. As a queer founder leading a fully LGBTQ-operated company, Landriscina said showing up authentically matters now more than ever.
“My point of view has been shaped by ALL of my experience, and everything that I am, and I think that shows in the work.”
Click here.
Aerie’s Pride Collection Turns Shopping Into Support
If your Pride mood board includes shimmer and a giveback component, Aerie’s latest drop checks both boxes.
This year’s collection features two limited-edition pieces: the Show Off Pride Lurex Mesh Bra Top and matching thong underwear designed around expression and confidence.
The bigger headline, though, is where the proceeds are going.
Aerie says 100% of proceeds from purchases of these Pride items will benefit the It Gets Better Foundation, supporting LGBTQ+ youth through empowerment and community-building efforts worldwide.
Cute purchase, meaningful impact. We’ll take both.
Click here.
Pressed And Brandon Flynn Put Community Front And Center
Pressed brought back a fan favorite for Pride Month, but with a new name and a bigger mission.
Its Tropical Wellness Smoothie returns as the limited-edition “Tropic Queen,” complete with Pride-inspired packaging and a partnership with actor Brandon Flynn.
Beyond the colorful refresh, a portion of proceeds supports G.L.I.T.S. (Gays & Lesbians Living In A Transgender Society), a Black trans-led organization focused on housing support, advocacy, emergency assistance, and reentry services.
The campaign centers visibility, wellness, and showing up fully as yourself, values that feel especially fitting for Pride.
Click here.
Levi’s Looks Back To Move Forward
Levi’s annual Pride collection continues to be one of the month’s most anticipated drops, and this year’s theme comes with a history lesson.
Called “Together, We Ride,” the collection draws inspiration from queer motorcycle clubs — communities that created belonging and protection at a time when those spaces were harder to find.
Expect vintage-inspired graphics, denim details, and references sourced from the GLBT Historical Society archives.
Outside the collection, Levi’s continues broader LGBTQ+ support efforts through annual donations to Outright International and Pride partnerships around the world.
Click here.
Spencer’s And Grindr Are Leaning Into The Chaos (Affectionately)
No one asked what would happen if mall culture collided with Grindr lore, and somehow that’s exactly why this collaboration works.
Spencer’s and Grindr teamed up for the app’s first licensed apparel collection featuring graphic tees, hoodies, and accessories inspired by the language of the Global Gayborhood.
Think cheeky phrases, early-2000s nostalgia, and enough camp energy to become a conversation starter at your next Pride event.
The campaign was even shot on an iPhone 5 to fully commit to the throwback aesthetic.
Equal parts inside joke and wearable chaos.
Click here.
Arctic Fox Is Bringing Pride To Hair Color
For people treating Pride as an opportunity to try something bold, Arctic Fox’s Pride Collection arrives with all the color.
The collection includes a rainbow hair dye set alongside complimentary shampoo and conditioner designed to support experimentation without long-term commitment.
The formulas are ready to use and free of peroxide, ammonia, and PPD while focusing on conditioning benefits.
Even better: 15% of profits support animal welfare initiatives, giving the collection another feel-good layer.
Click here.
Pride shopping doesn’t need to stop at rainbow logos. The brands and founders making the biggest impact this month are creating products with purpose, supporting LGBTQ+ communities, and building spaces where queer creativity can thrive long after June ends.
