Sparks fly and temperatures rise as The White Lotus star Theo James and supermodel Vittoria Ceretti team up in a sultry new Dolce & Gabbana campaign celebrating the 25th anniversary of the brand’s iconic Light Blue fragrances. Shot by renowned photographer Gordon von Steiner along Italy’s dreamy Faraglioni coastline, the campaign delivers heat, chemistry, and a fresh take on a classic love story — the Mediterranean way.
A Nod to an Iconic Past
Dolce & Gabbana’s new campaign is more than a steamy summer fantasy — it’s a modern homage to the unforgettable 2010 Light Blue commercial directed by Mario Testino, which starred model David Gandy and Anna Jagodzinska. That campaign made waves across fashion and fragrance circles and set the tone for what sexy, sun-drenched elegance could look like.
Now, James and Ceretti are stepping into those same waves — literally — bringing an updated flair and magnetic chemistry to the brand’s most recognizable scent.
Star Power and Serious Sizzle
Theo James, 40, best known for his roles in The White Lotus, the Divergent film series, HBO’s The Time Traveler’s Wife, and Netflix’s The Gentlemen, brings effortless charm and confidence to the campaign. His smoldering presence complements that of Vittoria Ceretti, 26, a global modeling force who has graced over two dozen Vogue covers and is currently making headlines for her relationship with Leonardo DiCaprio.
Together, the duo radiates timeless sensuality and luxury, perfectly embodying the spirit of Light Blue.
Behind the Lens
With Gordon von Steiner directing, the visuals are nothing short of cinematic. Shot against the backdrop of Italy’s Faraglioni rock formations and sparkling blue waters, the campaign immerses viewers in a sun-soaked fantasy of romance and desire. Von Steiner’s signature style — moody, evocative, and undeniably glamorous — breathes new life into this milestone celebration for Dolce & Gabbana.
Light Blue at 25: Still a Summer Staple
Celebrating a quarter-century since Light Blue first hit shelves, the campaign is both a reflection on the scent’s enduring appeal and a bold step forward in visual storytelling. Whether you’re drawn in by nostalgia for the 2010 original or captivated by the chemistry of this new pairing, one thing’s clear: Light Blue still knows how to turn heads.
