JADE, the magnetic former member of British girl group Little Mix, is diving deeper into her solo era with her newest single “Plastic Box,”a shimmering house-pop track laced with raw emotion and a pulsing beat made for late-night dance floors and lonely bedroom listens alike.
The song, released ahead of her debut solo album That’s Showbiz Baby! (due out Sept. 12), offers a personal and bittersweet take on emotional insecurity. JADE describes it as a “happy-sad” anthem, grappling with the irrational jealousy that can bubble up when thinking about a partner’s past, something many listeners are likely to find relatable.
From Girl Group Fame to Glittering Solo Star
Since her days topping charts and collecting awards with Little Mix, JADE (full name Jade Thirlwall) has stepped confidently into the solo spotlight. Her debut single “Angel of My Dreams” became a cult favorite turned mainstream success, earning her a BRIT Award for Pop Act and a nomination for Best Contemporary Song at the Ivor Novello Awards.
She kept the momentum going with the infectious “IT girl” and the tongue-in-cheek kiss-off track “FUFN (Fuck You For Now),” each showcasing a different shade of her artistry. Now, with “Plastic Box,” JADE brings vulnerability front and center, wrapped in a fast-paced, danceable package.
What’s the Song Really About?
In a press statement, JADE explained that “Plastic Box” explores “irrational and toxic insecurity” in relationships, particularly the unease that can come from imagining a partner’s previous loves. “Even though we know everyone has a past, it can still feel complicated,” she said. “It’s one of my favorite songs I’ve ever written.”
The track was co-written with GRADES and Lauren Aquilina and co-produced by Oscar Görres, names familiar to anyone tuned into the modern pop landscape.
A Nod to Madonna and a Balloon to Match
The music video is just as evocative. Featuring a heart-shaped mylar balloon and stylistic nods to Madonna’s iconic “Don’t Tell Me” video, the visual blends nostalgia and heartbreak with fashion-forward flair. JADE’s artistic direction continues to signal that she’s not just stepping out on her own, she’s claiming new territory.
Upcoming Album and Sold-Out Tour
That’s Showbiz Baby! will arrive Sept. 12, featuring collaborations with a stacked lineup of producers and artists including RAYE, Cirkut, Pablo Bowman, Mike Sabath, and Lostboy. The album promises the same mix of theatrical flair, emotional honesty, and danceable beats that JADE has been serving in her solo singles.
Ahead of the release, JADE will embark on a sold-out UK and Ireland tour, with dates kicking off in Dublin on Oct. 8 and wrapping up with a show at London’s Roundhouse on Nov. 22.
Fan Reactions: Pop Lovers Are All In
JADE’s fans have been quick to share their thoughts on social media, with “Plastic Box” already earning comparisons to Robyn’s emotional dancefloor bangers and Dua Lipa’s sleek pop production.
One fan posted, “JADE YOU MAKE IT SO EASY TO ROOT FOR YOU.” Several Little Mix stans praised JADE’s evolution, noting her confidence and authenticity as a solo artist, “JADE never disappoints! ‘Plastic Box’ MV is a whole vibe.”
JADE YOU MAKE IT SO EASY TO ROOT FOR YOU pic.twitter.com/wITJNTyCZv
— AARON (@lidolmix) June 20, 2025
JADE never disappoints! ‘Plastic Box’ MV is a whole vibe 🔥🎶 #PlasticBox
— Bollywood Critics (@BollyCritBuzz) June 20, 2025
What’s so cool is that it follows the standard POP mv codes, the story, the choreo, the euphoric last part, the outfits changes, the epic last shot. & it fits JADE’s narrative & style perfectly, the paparazzi, the frenetic edit, the energy.
AMAZINGpic.twitter.com/HD0GvM2ZVO https://t.co/Ml4WWUqvdt
— 𝔨𝔦𝔯𝔦𝔪•𝔵𝔢𝔯 (@kirim1xer) June 20, 2025
JADE’s That’s Showbiz Baby! Tour Dates
- Wed October 08 2025 – DUBLIN 3Olympia Theatre
- Thu October 09 2025 – BELFAST Ulster Hall
- Sat October 11 2025 – BRIGHTON Brighton Dome
- Sun October 12 2025 – MANCHESTER O2 Victoria Warehouse
- Mon October 13 2025 – GLASGOW O2 Academy Glasgow
- Wed October 15 2025 – LEEDS O2 Academy Leeds
- Thu October 16 2025 – BIRMINGHAM O2 Academy Birmingham
- Sat October 18 2025 – NEWCASTLE UPON TYNE O2 City Hall
- Sun October 19 2025 – LONDON Roundhouse
- Tue October 21 2025 – BOURNEMOUTH O2 Academy Bournemouth
- Wed October 22 2025 – LONDON Roundhouse