Pride merch often lands somewhere between corporate rainbow and festival uniform. Sniffies is aiming somewhere else.
The queer cruising platform has unveiled its 2026 Pride Collection, a capsule designed for long parade days, late-night detours and the kinds of plans that rarely stay on schedule. The release pairs Sniffies’ irreverent brand voice with original artwork from Brooklyn-based multidisciplinary artist Jos Hurt, whose hand-drawn illustrations appear across two standout pieces.
Described by the brand as “a little less polished and a little more lived in,” the collection leans into sporty silhouettes, playful graphics and insider queer references that feel built for the people actually showing up to Pride all month long.
The collection is available now on Sniffies Hush and will also be available in person during a June 21 pop-up at ANIMAL Queer Market in Brooklyn.
A Collaboration With Artist Jos Hurt
For this year’s Pride drop, Sniffies partnered with Jos Hurt, a Houston-born, Brooklyn-based artist whose work blends fantasy, memory and personal mythology.
Hurt works across textiles, drawing and painting, creating one-of-a-kind pieces that often feel pulled from an imagined world. According to the release, her inspirations range from queer alternative culture and contemporary fashion to 1960s manga and K-pop, creating work where vulnerability and play coexist.
That perspective carries directly into the collaboration.
Two featured garments showcase Hurt’s illustrations and bring an extra layer of personality to the collection through characters, references and visual storytelling.
The Dad Pack Crop Muscle Tank Is for People With a Type
The first collaborative piece is the A World of Hurt x Sniffies Dad Pack Crop Muscle Tank ($55).
The sleeveless top features front and back collector-pack style graphics illustrated by Hurt and is unapologetically targeted toward people who already know exactly who they’re hoping to run into.
Sniffies describes the tank as being made for “people who don’t just have a type, they treat the function like a scavenger hunt.”
The campaign copy continues: “Collect them all.”
Like much of the collection, the piece lands somewhere between inside joke, statement item and wearable souvenir from Pride season.
A Sport Polo That Knows Exactly What It’s Doing
The second collaborative release is the A World of Hurt x Sniffies Shrunken Sport Polo ($68), a soft blue silhouette that combines vintage athletic styling with hand-drawn artwork.
According to Sniffies, the polo includes “one very cute little Adonis on the back designed to attract attention” and was created for people who “treat shy eye contact as a sport.”
It’s flirty without trying too hard and feels aligned with the collection’s larger point of view: dress for the possibility that the night may not end where it started.
The Rest of the Collection Leans Into Function and Fun
Outside the collaboration pieces, the lineup rounds out with staples designed for repeat wear and Pride logistics.
The Sniffies Everyday Tank ($42) keeps things simple with heavyweight cotton and minimal branding for people who prefer subtle signaling.
The Sniffies Flame-Panel Basketball Shorts ($48) push further into the brand’s playful tone with gradient side panels, zipper pockets and a star logo.
Then there’s perhaps the most conversation-starting item in the lineup: the Sniffies Studded F-Slur Ribbed Tee ($58), which pairs printed graphics with custom studded lettering and channels club energy into wearable form.
To finish the collection, Sniffies included the All Day Crossbody ($38), a slim carryall built for exactly what its name suggests: parade, function, afterparty and eventually getting home.
The product description lists room for essentials, plus “whatever else the night leaves you with.”
Pride Merch That Feels Like Community Language
Rather than treating Pride as a branding exercise, Sniffies positions this collection as something closer to community shorthand.
The launch copy opens with a message to “the daddy queens, the demon vers, the proud f-slurs, the thotty NBs, the shy bbs, the collectors, the cruisers, and everyone in between.”
That sense of specificity runs throughout the release.
Whether people show up for the illustrations, the camp or simply need something to wear from day into night, the collection feels designed for people who recognize themselves in the references.
Click here to shop the Sniffies 2026 Pride Collection.
Click here for more information on the June 21 ANIMAL Queer Market pop-up in Brooklyn.
