Just when you thought Pride Month 2025 couldn’t get any gayer, Trixie Mattel has entered the chat—disco ball in hand and TV references locked and loaded. The drag superstar and DJ just dropped a fabulously campy new anthem titled “Gay HBO Max Song”, in collaboration with Warner Bros. Discovery and HBO Max, aimed at celebrating queer joy, community, and the chaotic brilliance of premium cable TV.

The single hit streaming platforms on Friday, June 27, just in time to round out Pride Month with a glittering bang. Released alongside a cheeky music video, the song is part celebration, part satire, and all love letter to the queer fans who have turned shows like Euphoria, The White Lotus, and Sex and the City into unofficial gay scripture.

A Camp Classic in the Making

“Gay HBO Max Song” is everything you’d expect from a Trixie Mattel Pride track—and then some. Think shimmering synths, heavy bass, tongue-in-cheek humor, and references that only the LGBTQ+ community could elevate into viral, meme-worthy moments. Whether it’s Jennifer Coolidge’s immortal scream “These gays are trying to kill me!” from The White Lotus or Sydney Sweeney’s emotional “I’ve never been happier!” from Euphoria, the song pulls together the most iconic one-liners from HBO Max’s most quotable shows.

What’s more impressive than the references themselves is how naturally they’re folded into the track. Trixie doesn’t just use the quotes—she reclaims them. These moments, many of which were never meant to be queer per se, have been lovingly recontextualized by LGBTQ+ fans over time. Now, they’re canon.

“Whatever Happened to Fun?”

That question, famously posed by Carrie Bradshaw on Sex and the City, gets a remix of its own in the track—and serves as a sly thesis statement for the whole affair. The song isn’t just a Pride month release; it’s a celebration of camp, of queer media literacy, and of the special kind of joy that comes from gathering your chosen family around the couch to scream-laugh at emotionally unstable characters and opulent drama.

Trixie has made a name for herself not just in the world of drag, but in music. With albums blending folk, pop, and ‘80s synth nostalgia—and a personality that’s equal parts Dolly Parton and John Waters—Trixie’s brand of musical storytelling is tailor-made for a song like this.

A Corporate Collab That Actually Slaps?

Let’s be real: most corporate Pride campaigns in 2025 feel like recycled rainbow clip art and safe slogans. But this one hits different. Instead of simply slapping a rainbow on a logo, HBO Max (which, funnily enough, may soon rebrand again) leaned into queer fandom with actual authenticity—and absurdity.

If HBO Max is the canvas, the queer community has painted it with memes, mashups, TikToks, fan theories, and an endless appetite for dramatics. Gay HBO Max Song is a campy thank-you note that recognizes that cultural labor.

Trixie Mattel, Forever the Cultural Touchstone

Trixie Mattel’s influence continues to extend far beyond RuPaul’s Drag Race. She’s become a cultural architect in her own right—turning wigs and wit into Emmy nominations, charting albums, a successful makeup brand, a Palm Springs motel, and now, a viral musical tribute to HBO Max. She’s also one of the few queens who can straddle both niche LGBTQ+ spaces and the broader pop culture universe.

“I wanted to make something that was not just for Pride,” Trixie said in a behind-the-scenes clip. “This is for every time a gay person says, ‘Remember that episode where Miranda wore the diaper bag as a purse?’ I wanted this song to feel like flipping through queer Tumblr in 2013—but make it now, and make it sparkle.”