Twelve men, two drag icons and one very glittery crown are taking center stage in a new competition that blends camp comedy with a public health push.
The Mr. MISTR Pageant, created by LGBTQ+ telehealth company MISTR, is equal parts satire and service announcement. It’s hosted by Mistress Isabelle Brooks, while Violet Chachki presides over the judging table with her signature precision.
Part spoof of traditional beauty contests and part sexual health awareness campaign, the show trades ball gowns for harnesses and tiaras for… well, sometimes lube bottles.
More Than Just a Pretty Face
The contestants are the 2025 MISTR class, a lineup that includes Bruno Alcantara, Harold Cabrera Ruiz, Chase Carlson, Christian Dante White, Dany Juvier, Kyle Krieger, Jordan Lipes, David Oberto, Robert Pérez, Ty Talley, Doryin Thames and Dru Vu. Each is tasked with delivering pageant-worthy flair while highlighting key messages about HIV and STI prevention.
“We can talk about HIV prevention, or we can throw a shirtless pageant judged by drag royalty,” said Tristan Schukraft, MISTR’s founder and CEO. “The Mr. MISTR Pageant is fun, flirty, and a little unhinged. It’s proof that sexual health can be a party.”
Turning Advocacy Into Entertainment
The series’ humor is intentional. Contestants strut, twirl and occasionally monologue about PrEP and DoxyPEP, prevention medications that MISTR provides free of charge to patients across the country.
PrEP, a once-daily pill, can reduce the risk of HIV by 99%, while DoxyPEP, taken after sex, lowers the risk of certain bacterial STIs. The telehealth platform, which serves more than 500,000 patients, offers both medications to insured and uninsured individuals with discreet home delivery.
By framing these conversations in an outrageous pageant format, MISTR aims to make discussions about sexual health more approachable and engaging.
Where to Watch
Episodes of the Mr. MISTR Pageant are streaming now on MISTR’s Instagram.
In addition to laughs, the series leaves viewers with an easy call-to-action: visit mistr.com to sign up for PrEP and DoxyPEP without cost, judgment or lengthy clinic visits.
From high heels to high-impact health education, the Mr. MISTR Pageant proves you can crown a winner and spread an important message, sometimes all in the same strut down the runway.
