In a bold new move blending heart, health, and a whole lot of purpose, Pure for Men is teaming up with LGBTQIA+ icon Ts Madison, the Ts Madison Starter House, and NAESM to support Black queer wellness and leadership on a national scale.

Just in time for Pride Month, but built to last year-round, this dynamic collaboration aims to shine a much-needed spotlight on health disparities, criminalization, and underrepresentation affecting Black LGBTQIA+ communities in the U.S.

Kicking Off With Community and Care

The initiative launches June 25-29 in Los Angeles at the 21st annual NAESM National Leadership Conference on Health Disparities and Social Justice, where changemakers will come together to strategize solutions around issues like HIV criminalization, LGBTQIA+ homelessness, and systemic barriers to healthcare.

As presenting sponsor, Pure for Men is putting their money where their mission is, donating a portion of their June sales to the Ts Madison Starter House to help send residents to the conference. The support also includes funding a new national HIV/AIDS strategy focused on Black LGBTQIA+ communities and filming the finale of the Ts Madison Starter House documentary series.

“Black trans lives and rights are under attack,” said Pure for Men co-founder and CEO Lawrence Johnson. “These organizations are stepping up to amplify voices and give people the tools they need to thrive. We’re honored to stand in solidarity with them.”

Real Support for Real Change

Launched in March 2025, the Ts Madison Starter House is a safe haven and re-entry program for formerly incarcerated Black trans women. Based in Atlanta, the home accommodates five residents at a time in a 90-day program that provides job support, healthcare access, economic opportunities, and holistic resources.

“What excites me most is blending the fun and fire of PHAG Talk with the purpose and power of the NAESM Conference,” said Ts Madison. “We’re making history in L.A. and building something life-saving back home.”

And the numbers don’t lie, according to KFF, Black Americans represent just 12% of the U.S. population but account for 39% of new HIV diagnoses and 43% of HIV-related deaths. These disparities underscore the urgency behind initiatives like this.

Pure for Men partners with Ts Madison to boost Black LGBTQIA+ wellness and leadership nationwide.

Beyond Pride Month: Pure for Men’s Expanded Mission

This partnership is just one part of Pure for Men’s broader Pride and DEI strategy, which includes:

  • Collaborating with LGBTQIA+ creatives, like designer Adam Dalton Blake and writer Bobby Box

  • Supporting protests and community events advocating for trans and nonbinary rights

  • Sponsoring major Pride celebrations in Houston, Toronto, and Marfa

  • Producing educational content that highlights discriminatory laws and threats to trans healthcare

For more, visit pureformen.com/pages/giving-back. To support the Ts Madison Starter House directly, head to NAESM’s donation portal.