Benito Skinner, better known as Benny Drama, is adding another gig to his already stacked summer. The comedian and actor has teamed up with Heineken to front its new “0.0 Reasons, 0.0 Judgment” campaign, launched alongside the return of Heineken’s non-alcoholic L0VE.L0VE cans.
The campaign, which coincides with the U.S. Open, promotes moderation and inclusion in social settings. For Skinner, it’s about creating space where people can sip, laugh, and celebrate without pressure.
A Match Made in Benny Heaven
Skinner may be riding high from his hit podcast Ride with Mary Beth Barone and his role on Prime Video’s Overcompensating, but he still found time to bring his humor and flair to Heineken’s latest push. The brand tapped him not only for his star power but also for his ability to make audiences feel seen.
“I’m not a day drinker,” Skinner admitted when talking about why Heineken 0.0 fits his lifestyle. “I want the taste, but I don’t want to fall asleep in the middle of the afternoon. This way, I still get the vibe without the crash.”
Benny’s U.S. Open Survival Kit
When asked what he’s bringing to the tennis tournament, Skinner didn’t hold back. His essentials include a cold Heineken 0.0, sunscreen, sunglasses, gum, a travel-sized fragrance, and, in true Benny fashion, “about 12 lip balms.”
He’s also riding for something more personal: bestie dates. “I’m taking Mary Beth [Barone] to The Open,” he shared. “We work together all the time, but it’s special to have those little play dates outside of work. That’s what I’m riding for: intimate, fun moments with your best friend.”
Style, Humor, and Zero Judgment
The campaign also gives fans a glimpse into Skinner’s ever-playful sense of style. Recently, he’s been racking up vintage finds on Grailed, including distressed Abercrombie jeans and a Polo Sport cutoff that, according to a friend, gave him “Masshole” energy.
Even his glam reflects the effortless Benny vibe. For Heineken’s Grand Central shoot, makeup artist Katie Jane Hughes kept his look light with a touch of powder, proving that even in the summer heat, Benny’s shine comes from personality, not sweat.
Cheers to a New Kind of Summer
For Heineken, the collaboration underscores a growing movement toward moderation and choice in social spaces. By enlisting Skinner, the brand leans into humor and a message that resonates far beyond the tennis courts: enjoy the moment, no judgment needed.
With Heineken 0.0 on hand and Benny Drama at the helm, this year’s U.S. Open isn’t just about the matches, it’s about making space for good times and balance.
